Pacific Racing frequently partners with media franchises such as anime and
manga. As part of the collaborations, the main characters from each series are pictured on the vehicle liveries in the uniforms of the team's "Pacific Fairies"
race queens. The team also sells corresponding merchandise like figurines and shirts. The campaigns are regarded as a major financial boon for the team, though it has also accepted individual donations and sponsorships. The team's first collaboration was with the manga
Squid Girl in 2011 and 2012. It had received an anime adaptation the year prior that was directed by
Tsutomu Mizushima, who served as Pacific's supervisor and manager. The titular character was depicted on the sides of the team's Ferrari. In 2013,
Ghost in the Shell: Arise became Pacific's new collaboration. The team's No. 27 was renumbered to No. 9 as a reference to the show's
Public Security Section 9, while the livery was changed from white to red to match the
Tachikoma in
Arise.
Mitsuhisa Ishikawa, founder of studio
Production I.G, felt the story of the show's protagonist
Motoko Kusanagi "overlaps with Pacific Racing's performance on the track". The
Ghost in the Shell sponsorship ended before the 2014 season. which featured similar liveries. The collaboration was renewed for 2015, this time appearing on the team's McLaren and Nissan. The merchandise offered was also military-themed like
camouflage bags and "war memorial" and "war cry" packages containing stickers, charms, and towels. After three years without a Super GT sponsorship, Pacific partnered with
VTuber Mirai Akari in 2019. Pacific continued working with VTubers in 2022 via partnership with
Hololive Production. Featured on the team's car were the personalities
Tokino Sora,
Houshou Marine, , , , and . Virtual eSports Project (VSPO!), another VTuber agency, became Pacific's new collaboration in 2023. The 2024 collaboration used Tachibana Hinano, Yumeno Akari, Kurumi Noah, Kaminari Qpi, Aizawa Ema, and Kaga Nazuna. For the 2025 season, Pacific collaborated with
The Idolmaster. Each of the franchise's six projects was represented by a character: Makoto Kikuchi (
The Idolmaster), Minami Nitta (
Cinderella Girls), Kaori Sakuramori (
Million Live!), Hokuto Ijūin (
SideM), Natsuha Arisugawa (
Shiny Colors), and Sena Jūō (
Gakuen Idolmaster). In 2026,
Umamusume: Pretty Derby served as the team's feature sponsor.
Special Week,
Buena Vista,
Curren Chan,
Maruzensky,
Rice Shower, and
Winning Ticket appeared on the car; the real-life racehorses whom the featured characters are based on descended from the same lineage.
Chronology ==Results==