In November 1949, after the untimely death of
Jimmy Dunne, Coad reluctantly accepted the position of player manager at
Shamrock Rovers. He brought in many young players, including
Liam Tuohy, and the team became known as ''Coad's Colts''. The Colts won 19 trophies between 1954 and 1959. Under the guidance of Coad, Rovers won three
League of Ireland titles and the
FAI Cup twice. In 1957, they also made their debut in the
European Cup. Despite losing 9–2 on aggregate to
Manchester United, Coad at the age of 37, dominated the away game at
Old Trafford. He made two appearances in the
European Cup. Coad returned home to manage the Blues in 1960. In the
1965–66 League of Ireland season, Waterford won the Championship for the first time. Coad reflected on his legacy: "To bring the first title to my native Waterford leaves everything else in the shade." He was appointed manager of
Limerick in September 1967. ==Personal life==