In telephony, pair gain is the transmission of multiple plain old telephone service (POTS) channels over the twisted pair local loop traditionally used for a single subscriber line in telephone systems. Pair gain has the effect of creating additional subscriber lines. This is typically used as an expedient way to solve subscriber line shortages at a location by using existing wiring, instead of installing new wires from the central office to the customer premises. The term was invented in the middle 20th century by analogy with earlier use of gain to extend telephone local loops far from the telephone exchange.