Surfridge was developed in the 1920s and 1930s as "an isolated playground for the wealthy." In 1925 the developer held a contest to name the neighborhood and awarded the $1,000 prize to an
Angeleno who submitted "Surfridge." The
Los Angeles Times wrote that Surfridge was chosen "due to its brevity, euphony, ease of pronunciation ... but above all because it tells the story of this new wonder city." Salesmen pitched tents on the sand dunes and sold lots for $50 down and 36 monthly payments of $20. House exteriors could only be made of
stucco,
brick or
stone;
frame structures were prohibited. Development was slowed by the onset of the
Great Depression, but in the early 1930s the wealthy began to buy lots to build large homes. By the 1950s, the area was completely filled in with houses and apartment complexes. ==Airport==