The first footage from the film was shown in a
sizzle reel of Disney's upcoming films during the studio's presentation at
CinemaCon in April 2022. Feige, Coogler, and the cast promoted the film at the 2022
San Diego Comic-Con alongside a live performance from singer
Baaba Maal,
tama player Massamba Diop, and other African drummers and dancers and the debut of the
teaser trailer on July 23, 2022. It featured a cover of Bob Marley's "No Woman, No Cry" that transitions into
Kendrick Lamar's "
Alright" (2015). Both Leah Simpson and Giovana Gelhoren of
People called the footage "powerful", while Sandra Gonzalez of
CNN felt the teaser commemorated Boseman's performance and wrote "amid the grief that permeates the preview, there's hope, the birth of new life (literally) and a glimpse at the future, with a clawed sneak peek of a new suited hero". Writing for
IndieWire, Christian Zilko also felt the teaser commemorated Boseman's performance while also opining that this presented a "daunting" challenge for Marvel Studios for Black Panther's future, due to Boseman being regarded as "one of the cornerstones of the MCU moving forward" and the studio not recasting his role.
Variety Carson Burton and J. Kim Murphy felt the teaser focused on who would "take on the mantle" of Black Panther, noting the presence of a mysterious figure at the end of the trailer. The teaser trailer received 172 million views in its first 24 hours of release.
Funko Pops for the film were also revealed a day after. The film was included in a sizzle reel shown ahead of screenings during
National Cinema Day that highlighted upcoming films from various studios. Coogler, Wright, Duke, Bassett, and Mejía promoted the film at the 2022
D23 Expo with exclusive footage, which Aaron Couch from
The Hollywood Reporter described as a "gripping sequence". An official trailer was released on October 3, 2022. EJ Panaligan at
Variety and Narayan Liu of
Comic Book Resources both called it an "exciting" trailer that provided a better look at the new Black Panther costume, with Liu adding it teased "a more intense storyline centered on loss, strength and the heroes" of the MCU. Devan Coggan of
Entertainment Weekly said the trailer was "the best look yet at Wakanda's future" which ended with "a stunning look at the new Panther suit".
Gizmodos Linda Codega found everything in the trailer from "the music, the energy, [and] the intensity" to be "incredible" and exclaimed the film appeared to be "balanc[ing] political maneuvering, spycraft, and the kind of goofiness [one would] expect out of a Marvel film". In October 2022, Marvel partnered with
Target for an ad campaign featuring Thorne reprising her role as Riri Williams. The minute-long ad was directed by Malik Vitthal and shows Williams working on her Mark I Ironheart suit concurrently with a group of young Black girls creating with Lego. Williams sees one of the girls at Target, who gives her inspiration for her suit's power source. Shannon Miller at
Adweek called the ad "a rare occurrence in mainstream marketing" of two young Black
STEM girls interacting. The ad featured several MCU-themed
Easter eggs and the song "
I Got the Juice" by
Janelle Monáe featuring
Pharrell Williams. It debuted online on October 16, 2022, with an airing during
Monday Night Football the following day; 30 and 15-second versions were also created. Marvel and Target's partnership also includes exclusive merchandise and
augmented reality experiences within Target stores. Also in October,
Sprite Zero Sugar launched a marketing campaign to promote the film from
Wieden + Kennedy and Momentum Worldwide.
Lexus ran an advertisement promoting its
RZ 450e with Gurira portraying Okoye. Lexus and
Adidas teamed up to design a custom
Lexus LC 500 Convertible for
JuJu Smith-Schuster during the world premiere. Both it and the
Lexus GX feature in the film. On November 1,
McDonald's began selling
Wakanda Forever Happy Meals which included one of ten toys based on characters from the film. Additionally,
Kraft Foods released macaroni and cheese with
Wakanda Forever-inspired shapes. A six-episode podcast hosted by
Ta-Nehisi Coates, titled
Wakanda Forever: The Official Black Panther Podcast, features interviews with the cast and crew discussing the making of the film. The first episode premiered on November 3, 2022, and the subsequent episodes would be released weekly beginning January 2023. Three episodes of the series
Marvel Studios: Legends were released on November 4, 2022, exploring T'Challa, Shuri, and the Dora Milaje using footage from their previous MCU appearances, while a
20/20 TV special entitled
Black Panther: In Search of Wakanda hosted by
Robin Roberts and featuring interviews with the film's cast was aired on
ABC. To celebrate the launch of Adidas' "Wakanda Forever Collection",
Calty Design Research, Adidas School for Experiential Education in Design and
Carbon partnered to design a custom
Lexus RX 500h F SPORT inspired by the film. Advertisers paid more than $100 million for the promotional campaign of
Wakanda Forever according to
Deadline Hollywood. == Release ==