In 1990, Barilla retired from racing and joined his family's businesses. Upon his return to the corporation, he briefly filled in as the
CEO from 1999 to 2000 before taking a more permanent position as a
Deputy Chairman. In 2010, Barilla was appointed President of the Industrial Association AIDEPI (Associazione delle Industrie Dolciarie e Pastaie Italiane), established in the same year. From 2010 onwards, he held numerous membership positions until he was appointed, in 2014, Vice-president of the Barilla Center for Food & Nutrition Foundation, a multidisciplinary and independent thinking center that works on food sustainability. In 2016, Barilla was elected President of the International Pasta Organization (IPO), a non-profit association dedicated to increasing consumption and awareness of
pasta, promoting consumer understanding of the nutritional value and health benefits of food. From March 2017 to December 2018, Barilla was the Chairman of the Italian Food Association (Unione Italiana Food), and since 1 January 2019, he has taken on the role of Deputy Vice-Chairman, a position aligned with the commitments taken to protect the industry, both nationally and internationally. Since July 2020, Barilla is a member of the
Confindustria Executive Council (Consiglio Direttivo). ==Racing record==