In 1893, when he was 18 years old, Julian "Pappy" Van Winkle Sr. began working as a salesman for
W.L. Weller & Sons. He became co-owner fifteen years later. In 1910 they acquired the A. Ph. Stitzel Distillery in
Louisville, Kentucky, which had started as a
sour mash whiskey distillery in 1872. The Stitzel Distillery supplied much of the
whiskey sold by the Weller wholesale firm.
Old Rip Van Winkle was introduced just before the start of
Prohibition in the United States. After Prohibition, the brand was not reintroduced until after 1972 when the
Stitzel-Weller distillery and its current brand names (including
W. L. Weller,
Old Fitzgerald,
Rebel Yell, and
Cabin Still) were sold to other companies. Sometime after the Stitzel-Weller distillery was sold in 1972, Julian Van Winkle Jr. reintroduced the Old Rip Van Winkle brand and initially used old whiskey stocks from the distillery for its bottlings. took over the Old Rip Van Winkle Distillery company. After the initial sale in 1972, the Stitzel-Weller distillery was eventually closed completely in 1991. Since 2002, the Van Winkle brands have been distilled and bottled by the
Sazerac Company at the
Buffalo Trace Distillery as a joint venture with the Old Rip Van Winkle Distillery company. The makers say that they do not want to boost production, as there is considerable long-term risk, and they do not want to be left holding copious quantities of unsaleable bourbon should tastes, fashions or circumstances change. Production is being increased somewhat, with a projected increase of the annual production from six to eight thousand bottles in 2015, to 15 thousand by 2025, but the production will remain well below mass-market levels. ==Popularity==