In the 2003
Disney/
Pixar animated film,
Finding Nemo, one of the main characters,
Dory (voiced by
Ellen DeGeneres) is a regal blue tang suffering from
short term memory loss. She and her parents, Jenny and Charlie (voiced by
Diane Keaton and
Eugene Levy), appear in the 2016 Disney/Pixar animated film sequel,
Finding Dory. After the release of
Finding Nemo in 2003, popular media outlets reported a rise in demand for clownfish, the co-star alongside blue tang in the film, to such an extent the phenomena was coined the
Nemo effect. However, the legitimacy of the Nemo effect was disputed by peer-reviewed analysis. Nonetheless, a similar wave of rumors circulated the Internet following the release of
Finding Dory in 2016. According to peer-reviewed analysis, online searches for blue tang increased for two to three weeks after the release of
Finding Dory, though data on imports of
Paracanthurus show there was no significant increase in imports of blue tang following the release of the film. ==Conservation==