Parachute Music Festival attracted around 25,000 people each year. The largest crowd came in 2007, with 27,813 attendees. Most people who attended stayed on-site in tents and caravans, and a large village area supplied food, amenities and band merchandise. Each year artists applied to play at Parachute which gave an opportunity for musicians to have their music heard by a large audience at a popular event. While many local bands from New Zealand applied, Parachute received applications from all over the world. Parachute Music also invited a number of headline artists each year to perform at the festival. Around 100 bands from many different genres played at Parachute each year. The festival was aimed at a wide demographic ranging from families to teenagers. It is classified as a
non-denominational Christian event, with enforced bans on drugs or alcohol and unmarried couples being discouraged from tenting together. However, a large number of non-Christian people did attend. Because Parachute was a
non-denominational Christian festival, events such as Catholic Mass and Anglican Eucharist were often included in the festival programme. The Festival was covered by most New Zealand media and was a well known event of the New Zealand summer. It was also supported by and had partnerships with a number of businesses and organisations - Some examples are
Coca-Cola,
Sanitarium,
V,
Pepsi,
Vodafone and The
NZ Police. Parachute often partnered with charities such as
World Vision. Parachute Music worked with World Vision from 2006 until its final year to sponsor a village in Rwanda called Tubehoneza. Over the last six festivals, festival-goers donated $303,000 to the area. This money was used to build five water tanks, three classrooms, a maternity unit and a health centre for Tubehoneza. In addition, 1,900 children were sponsored through the festival. ==History==