Parade (Spandau Ballet album)

Spandau Ballet's 1983 album True spent a week at number one on the UK Albums Chart and spawned four hit songs, including the title track, which became their first number one UK single. As they toured with that album, they noticed that they were playing together better as a band and wanted that chemistry to show on their next album. Their guitarist/songwriter Gary Kemp could hear a dramatic difference between the sound of the True album and how that music changed in their live performances and wanted their next album to be closer to the style of live performing. They flew their True co-producers Tony Swain and Steve Jolley to New York for their last show on the tour for that album so that the duo could hear the new chemistry they were enjoying, and Swain and Jolley got a sense of what they had in mind for the next project. To achieve the louder sound of their live performances on the next album, Kemp wanted to shift his writing so that the songs were geared more toward arenas. He told Record Mirror, "I just felt with 'True' I entered a style of writing that the LP hadn't quite fulfilled. I felt I wanted to expand it a bit more and take it where it should be." But, similar to how he had developed writer's block in 1981 after "Chant No. 1 (I Don't Need This Pressure On)" became their highest-charting single, having a UK number one put pressure on Kemp to churn out more chart-topping hits and left him feeling that the band would always judge his future output against "True". In his autobiography I Know This Much: From Soho to Spandau, Kemp confessed, "The whole process of writing the next Spandau album was starting to depress me and I found numerous distractions in order to avoid it." ==Recording==

Once Kemp had completed writing the songs, the band rehearsed for two months in a Shepherd's Bush studio, working on the arrangements and learning "each other's parts backwards". and the quality of the equipment. As with True, Spandau Ballet are credited alongside Swain and Jolley for producing the album, which was recorded in spring 1984. Jolley recorded lead singer Tony Hadley's vocals across town at Union Studios, which Kemp felt "would at least stop me fretting and driving Tony insane over a particular nuance that he might give to the melody." He thought this album had a "more guitar-orientated sound" and admitted to Smash Hits, "I think it's the first time an album has sounded like Spandau Ballet." ==Cover art==

Kemp wanted to put more emphasis on the record sleeve for Parade than they had on past releases because he felt that the industry had shifted its focus to promoting albums through music videos and had forgotten the importance of designing the album jacket. They had an idea to pay homage to the Beatles's Sgt. Pepper album cover with famous people from the '80s, but Kemp explained to Number One magazine that "it was too short notice to get it together. Also it could have looked a bit too kitsch." Instead he consulted with Band, who painted a banner of the profile of a man standing and pointing straight ahead with one hand while the other provides a visor for his eyes. The man represented their experience during the True tour of moving forward while being blinded by a shower of accolades. The banner is prominently displayed on the album cover, where it hangs in front of an art deco building. A diverse procession makes its way below the banner, on the street level, in keeping with the parade theme. The group of characters is led by the man with a megaphone who was featured on the cover of the album's first single, "Only When You Leave". He is followed by Carmen Miranda, Chinese dragons, American Revolutionary War soldiers, Mardi Gras revellers and several other characters portrayed by celebrities and friends and family members of the band. Future pop star Samantha Fox, television presenter and actress Sarah Greene and pop singer and actress Patsy Kensit appeared in majorette outfits. Blue Rondo singer Chris Sullivan portrayed a member of a New Orleans band. Number One journalist Paul Simper was recruited into dressing like Uncle Sam, and the fathers of Spandau Ballet—Stan Keeble, Pat Hadley, Tony Norman and Frank Kemp—carried a trade union banner. that he used to decorate the album label and sleeve in the same way the dove was used for True. ==Release and commercial performance==

Parade was released on 25 June 1984 and spent the first three of its 39 weeks on the UK Albums Chart in its peak position at number two. It reached number one in the Netherlands and Italy and also made the top ten in several other countries In the US it got as high as number 50 on Billboard magazine's Top LPs & Tapes chart and number 35 on its list of the country's most popular rock albums. The British Phonographic Industry issued platinum certification on 8 October 1984 after the album reached sales of 300,000 units. ==Critical reception==

Some of the North American trade magazines had complimentary reviews of Parade upon its release. The editors at RPM wrote, "A lean, instrumentally focused effort from Spandau," and were impressed by "Revenge for Love" and "Highly Strung". They concluded, "Good arrangements here with vocalist Tony Hadley responsible to a large degree for the band's distinctive sound." Cashbox concurred regarding Hadley, crediting his vocals for "the album's most powerful moments". They also noted, Most of the music magazines, however, were critical of the album, the exception being Smash Hits, whose Ian Birch loved "Only When You Leave" and proclaimed, "The other seven songs grow more distinctive with every play. The melodies become sturdier, and you discover more and more smart extras, especially in the harmonies and the chorus lines." Paul Bursche of Number One had high expectations: "With 'Only When You Leave' being superb pop and Tony Hadley emerging as a super crooner, much should be expected from Parade." However, he felt that Kemp wanted to just repeat the success of their last album and concluded, "A winning formula is hard to give up. Spandau don't exactly take True the logical step further but instead shuffle sideways and manage to bring the parade to a glittering, schmaltzy dead halt." Record Mirror's Betty Page felt the album's problem was likability: "It's far, far too nice. If y'all thought True showed dangerous signs of cabaret time, then this confirms all our worst fears, plunging in where even ABC feared to tread." She wrote, "It seems that the more capable they become as musicians, the lighter, tinnier and blander their songs become," and tried couching additional complaints by apologizing: "Sorry, but this is bland, tedious, softly accessible pop rock for housewives with no depth, no feel, no soul. Definitely no soul. If this is what they wanted to be all along, good for them. But such soft underbellies I can live without." Kurt Loder of Rolling Stone echoed her sentiments by insisting that the band's "English-soul-boy roots… have little to do with soul and everything to do with mid-Seventies dance-floor disco." He dismissed Kemp's songs as having "advanced melodic anemia", with Hadley "applying himself to the windy lyrics as though he thought they actually meant something." His distaste for the album culminated in his closing remark: "Even if Spandau Ballet were to become great at what it does, what it does would still be the most cretinous sort of Anglo-yuppie muzak imaginable." Retrospective reviews were also critical. Paul Evans wrote a brief summary review of most of the Spandau Ballet album discography in The Rolling Stone Album Guide and gave Parade two stars out of five while dismissing it as "a lesser True". J. T. Griffith of AllMusic also compared it to their previous effort, writing that "it comes close to recapturing the stylish, white soul sound of the True LP. But nothing on the album comes close to the song 'True'." He also described the singles from Parade as "marginal at best". ==Singles and videos==

"Only When You Leave" was released as a 7-inch single in the UK on 28 May 1984 and peaked at number three there. Critics described Hadley's vocals as "restrained" and "confident" and the song as "Gary Kemp's finest to date" The music video focused on the song's theme of revenge by presenting Hadley in a relationship with a femme fatale and included an Alfred Hitchcock look-alike as a way to salute the late film director. The second single from Parade, "I'll Fly for You", was released in the UK in August 1984 and reached number nine there another calling the lyrics "uninspired", The music video was filmed in and around New Orleans in order to use the freedom and slavery of the Deep South as its theme. "Highly Strung" was released in the UK on 8 October 1984 as the third single from the album and peaked at number 15 there. and another feeling that the band was "marking time". The music video was shot in Hong Kong because the band felt its population density matched the song's theme regarding emotional tension. The storyline involved the band's interaction with a local model who is short-tempered. "Round and Round" was the album's fourth and final single and was released in the UK the following month, on 26 November. While it reached number 18 there, others used descriptions such as "slick, polished and confident", "hugely poignant" and as having a "neat turn of melody". The music video was filmed in black and white and revolved around the presentation of a school play. ==Aftermath==

Kemp was displeased with the peak chart positions in the US for "Only When You Leave" as well as "Communication", the last single released there from True, and blamed the low numbers on a conflict between Chrysalis founders Chris Wright and Terry Ellis distracting them from promotional efforts. The disappointing numbers in the US led them to sue Chrysalis for breach of contract in 1985 because they felt they had "not received the 'support and promotion' stipulated" therein. Later that year, Chrysalis released a greatest hits compilation of their material, The Singles Collection, but only notified them of the album a week before it was in stores. An out-of-court settlement was reached in which Chrysalis was given access to their back catalogue but had no rights to any new recordings. Spandau Ballet moved on to CBS Records, which released their Parade follow-up, Through the Barricades, in 1986. The change in labels coincided with a decision to change producers; the band was still after "a bigger, meatier sound" suitable for arenas that they did not feel Swain and Jolley could provide. Upon the release of Through the Barricades, Kemp explained to Simper how Parade failed to achieve the live sound they wanted: "I think we were a bit afraid of making a big jump after True. The trouble was that Parade the record wasn't like we did it live. People went home and were disappointed by the record." He said, "We're a rock band now." Dan LeRoy of AllMusic described Through the Barricades as having "AOR aspirations". In his 2004 autobiography To Cut a Long Story Short, Hadley wrote, "Parade is still my favourite Spandau album. At that point, the band was a fantastically stable ship." ==Track listing==

Credits adapted from the liner notes for Parade: Spandau Ballet • Tony Hadley – lead and backing vocals • Gary Kemp – guitars, backing vocals • Martin Kemp – bass • John Keeble – drums • Steve Norman – percussion, saxophones Additional musician • Jess Bailey – keyboards Technical • Spandau Ballet – production • Steve Jolley – production • Tony Swain – production, engineering • Richard Lengyel – engineering assistance • David Band – design, illustration • Gary Kemp – design • Eric Watson – band photography • John Shaw – sleeve photography ==Charts==

Weekly charts Year-end charts ==Certifications==