During 1934 and early 1935, all feature films released in the
Dutch East Indies had been produced by
The Teng Chun, based on
Chinese mythology or martial arts, and targeted at low-class audiences, generally
ethnic Chinese. This situation was created by the
Great Depression, which had led to the Dutch East Indies government collecting higher taxes, advertisers asking for more money, and cinemas selling tickets at lower prices; this ensured that there was a very low
profit margin for local films. During this period cinemas in the country mainly showed
Hollywood productions. , 1947
Albert Balink, a Dutch journalist, began work on what was to become
Pareh in 1934. Unlike The Teng Chun, the inexperienced Balink chose to target his film at Dutch audiences. He brought in two of the
Wong brothers, Chinese filmmakers who had been inactive since making
Zuster Theresia (
Sister Theresa) in 1932. The Wongs donated their studio – an old
tapioca flour factory – as well as filmmaking equipment. Meanwhile, much of the funding came from other backers. According to the Indonesian film historian
Misbach Yusa Biran, the money came from the cinema mogul Buse, while
EYE Film Institute records indicate that the film was backed by the Centrale Commissie voor Emigratie en Kolonisatie van Inheemschen and meant to promote migration from
Java to
Sumatra. Balink and the Wongs spent most of two years compiling the necessary funds, with Balink in charge of general operations as the head of
Java Pacific Film, a joint operation. Balink insisted on perfection and had a clear idea what kind of actor he wanted in the film. Unlike earlier filmmakers in the country, Balink invested time and money in searching for the best locations and actors possible, without considering whether a person was already a celebrity. Ultimately, most of those cast for
Pareh had not acted before, including stars Mochtar and
Soekarsih. The role of Mahmud was filled when Balink was out with coffee with Joshua and Othniel Wong and saw a young man, tall, strong, and handsome – as he expected for the role – driving by. Balink called the Wongs and they got into their car, then chased and caught the young man. The man, Mochtar, a
Javanese of
noble descent, was told to use the title
Raden for the film, which he and his family had already abandoned. According to the Indonesian anthropologist Albertus Budi Susanto, the emphasis on Mochtar's title was meant as a way to draw a higher-class audience. Artistic direction and some of the screenwriting was handled by
Mannus Franken, an
avant-garde documentary filmmaker from the Netherlands, whom Balink had brought to the Indies. Franken insisted on including
ethnographic shots to better present the local culture to international audiences. Franken took an interest in the documentary and ethnographic aspects of the film, directing the shots for these portions, while the Wongs handled the general shots. According to Biran, this was reflected in the
camera angles used.
Pareh, which had been recorded on
35 mm film using
single-system devices, was brought to the Netherlands for editing. There the original voices of the cast were dubbed by actors in the Netherlands, resulting in stilted language use and heavy Dutch accents. Though initially the filmmakers had planned on using
gamelan music, the poor quality of the recording equipment in the Indies led to the soundtrack being redone, using European-style music, in the Netherlands. From start to finish the production of
Pareh cost 75,000
gulden (approximately
US$ 51,000), 20 times as much as a regular local production. After editing there were 2,061 metres of film, equivalent to 92 minutes of runtime. ==Release and reception==