Paris Baguette or Paris Croissant, is a South Korean multinational chain of bakery-cafés, owned by the SPC Group and headquartered in Seoul. In 1986, it was established as a subsidiary of Shani Co., Ltd., and opened the first 'Paris Baguette' in Gwanghwamun, Seoul, and the first high-end bakery 'Paris Croissant' in Itaewon the following year, and the corporate name changed to the same as the brand name.