Alan Abramowitz, a professor of
political science at
Emory University, likens negative partisanship to a
sports rivalry, where members of one side may have internal disagreements but are motivated to a far greater extent by hatred of the other side. According to his research, negative feelings towards the opposing political party have risen above positive feelings towards one's own political party since the 1980s, along with the increase in
straight-ticket voting.
Rachel Bitecofer expands on Abramowitz's ideas, advocating a theory under which elections are fundamentally driven by
voter turnout instead of
swing voters as traditionally believed. In this framework, it is more important to turn out the
base than appeal to ideological
moderates.
The rise of negative partisanship In today's society, partisanship in the United States has been transformed by two different trends. First, partisanship and ideological identity have become closely aligned. Democrats are overwhelmingly liberal, and Republicans are overwhelmingly conservative. This specific alignment strengthens the bonds between partisans and their political parties. The second trend that has transformed partisanship is the rise of negative partisanship. The American National Election Studies collected data for a feeling-thermometer scale to study the feelings of the people towards the parties. For the Democratic Party, the average rating went from 59 to 49 degrees from 2000 to 2016. This division has increased negative feelings towards the parties in modern-day politics.
The impact of the media The advancement of technology and the media has strongly influenced negative partisanship. The rise of TV, radio, and internet news outlets has created a fragmented and polarized media landscape. This has enabled individuals to choose to watch ideologically aligned news sources that often depict the opposing party in a negative manner. For example, Republicans often watch Fox News, while Democrats can be seen watching CNN. Studies have shown that exposure to partisan media has a huge impact on voting behaviors. As these partisan media outlets continue to grow, they continue to create a divide between Democrats and Republicans, which will increase negative partisanship.
The influence of personalities Even personality traits have an influence on negative partisanship. Utilizing the Big Five personality framework (Openness to New Experiences, Conscientiousness, Extraversion, Agreeableness, and Emotional Stability), scholars have made a connection between certain traits and the impact that they have on partisanship. The American National Election Studies revealed that higher levels of extraversion, agreeableness, and emotional stability are less likely to be negative partisans. People who are naturally friendly are less likely to have negativity towards the opposing party. Extraverts that are socially active have been shown to also be less likely to show negativity towards the other party due to the fact that they understand others. On the other hand, those who have lower levels of agreeableness, extraversion, and emotional stability are more likely to be negative partisans. Our personality traits can play a role in our feelings towards the opposing party. == In other countries ==