Title and artwork The title
House of Balloons originates from a house, located at 65 Spencer Avenue,
Parkdale, Toronto, in which the Weeknd and his friends used to live. He said he and his friends would throw parties and added balloons for a more celebratory feel. The cover art depicts a woman with her face obscured by balloons and her left breast exposed.
Release and marketing The release of
House of Balloons was preceded by three promotional singles; "What You Need", "The Morning", and "Loft Music", all of which were released in December 2010. The songs gained traction online and two of them were eventually shared by
Oliver El-Khatib, manager of Drake, through a post on Drake's blog on December 12. On March 7, 2011, Drake posted "Wicked Games" to his website, garnering more attention for the Weeknd.
House of Balloons was released free of charge via a
zip folder on March 21, 2011. After multiple unofficial music videos, the Weeknd released his first official music video on November 24 for "The Knowing" that was directed by
Mikael Colombu. Throughout 2011, the Weeknd performed in venues and
music festivals, including
Mod Club Theatre, Drake's
OVO Fest, Guelph Concert Theater, and London Music Hall. After announcing a deal with
Republic Records, a mastered-and-mixed version of "Wicked Games" was released on September 14, 2012. The song was serviced to
rhythmic contemporary radio on September 25, 2012. It was the Weeknd's debut single and charted on the
Billboard Hot 100, peaking at number 53. The Weeknd worked to clear all of the samples on
House of Balloons so it could be re-released through Republic as part of
Trilogy (2012), a compilation album composed of mixed-and-mastered versions of three mixtapes he released in 2011. The use of
Aaliyah's "Rock the Boat" on "What You Need" and the
Fate/stay night vocal sample on "Coming Down" were excluded from
Trilogy. The mastered-and-mixed version of
House of Balloons, including "Twenty Eight", was released as an
LP record on August 14, 2015. == Critical reception ==