Toronto Raptors Beirne was appointed as director of ticketing for the
Toronto Raptors of the
National Basketball Association in August 1994. He spent two years in the role before being promoted within
Maple Leaf Sports & Entertainment.
Toronto Maple Leafs In September 1996, he became director of servicing for Maple Leaf Sports & Entertainment after two years – working with both the
Toronto Raptors and the
Toronto Maple Leafs. In 10 years with the team, Beirne handled all aspects of service, renewals, season tickets, group sales and single tickets for the Raptors and the Maple Leafs. In April 2007, Beirne oversaw the opening of
BMO Field, and he later sold out international friendlies against
Aston Villa,
Bolton Wanderers,
Benfica,
Indepentiente,
River Plate and
Pachuca. Later that year, he was awarded the
Doug Hamilton Executive of the Year. In August 2008, he organised the
2008 MLS All-Star Game against
West Ham United, and in August 2009, sold Canada's highest grossing soccer game when Toronto hosted
Real Madrid. Beirne later oversaw the design, acquisition and construction of Toronto's training ground for the senior and
academy teams. He was part of the local organizing committee for the
2007 FIFA Under-20 World Cup, and was appointed to MLS Technical Committee in 2008 and MLS Business Committee a year later. On January 23, 2018, it was announced that Beirne had been appointed as the league's first president. He would handle the day-to-day league operations and focus on ensuring a successful launch in April 2019.
Pacific FC In August 2022, Beirne was named as the managing director of
Pacific FC. == Honours ==