While Ridge had some success with Cabernet, the mission that Draper was charged with was to make Ridge "respectable". One of the first tasks that he set about was in modernizing the facilities of a winery that was first built in 1886. He then went to focus on Ridge's Cabernet Sauvignon and became an advocate of the potential of cool climate Cabernet in contrast to the
very ripe, highly
alcoholic styles that came out of warmer climates. Located in the
Santa Cruz Mountains AVA, the high
altitude of Ridge's vineyards as well as its proximity to the
Pacific Ocean created a cooler climate that was distinctly different from that found in Napa Valley or
Sonoma County. Draper also embraced the
French wine concept of
terroir and began producing single-vineyard wine that was designated on the
wine label with the name of that vineyard. As the reputation of his wine grew, consumers soon began to recognize names such as Monte Bello, Picchetti Vineyard, Jimsomare and Geyserville from their vineyard-designated bottlings.
Judgement of Paris The 1971 Monte Bello Cabernet Sauvignon was selected by organizer
Steven Spurrier to take part in his 1976 blind tasting that would pit the best of California wines against the best of France's wines. On the tasting notes, Draper describes the 1971
vintage as the first vintage that they were able to achieve balance in the wine with less sugar in the grapes prior to harvest and the benefit of small amounts of
Merlot,
Petit Verdot and
Cabernet franc. The wine was
fermented dry with extended
skin contact and then put through
malolactic fermentation and aged in small American oak
barrels. The wine was expected to hit its peak after 6 years in the bottle. Prior to the tasting, Spurrier expected the Ridge Monte Bello to be the best performing American red. In the final results it ended up being the fifth best overall red wine (and second best American wine) after
Stag's Leap Wine Cellars,
Château Mouton Rothschild,
Château Montrose and
Château Haut-Brion. In the
2006 rematch, the 1971 Ridge was the highest ranked red wine beating out the 1973 Stag's tastings of the same vintage wine as the original competition. A second tasting was held of more recent vintage wine in which the 2000 Monte Bello red wine came in second place behind a 2000
Château Margaux.
Influence on California Zinfandel In the late 1960s and early 1970s, Zinfandel was primarily a
jug wine grape. Draper sensed the potential of the wine if grown in the right spot and with low yields. Prior to his arrival, Ridge had been making some Zinfandel in small quantities, often blended with
Carignane and
Petite Sirah, but it was never much of a focus. Elsewhere, in California the grape was also drawing little interest from "serious" winemakers. Remembering the lessons he learned in Europe about the benefits of "old vines", particularly with keeping low yields, he went looking for some of the oldest vines of Zinfandel that he could find and found several vineyards with plantings from the 1880s-1900s. Over the course of his career he would uncover other "ideal" spots for Zinfandel including
Spring Mountain,
Howell Mountain,
Dry Creek Valley,
Mendocino,
Lodi,
Paso Robles,
Amador County and
Geyserville. While many of these areas had long histories of Zinfandel production, most of these areas never received much recognition until Draper and Ridge began using them and touting their
terroir with vineyard-designated wines. ==Winemaking philosophy==