Frommer taught for several years and then moved into business, becoming a Vice President, Special Projects Coordinator, Strategic Planner, and Writer-Researcher at Bentley Industries in
Los Angeles. Frommer was also a writer for the 1989 film
Step Into the Third Dimension. In 1996, he returned to USC as a full professor of clinical management communication at the Marshall School of Business. In 1999, he co-authored a linguistics workbook called
Looking at Languages: A Workbook in Elementary Linguistics. From 2005 to 2008, he served as Director of the Center for Management Communication at Marshall School of Business. After a search by
James Cameron, writer and director of the 2009 film
Avatar, Frommer was chosen to create a
language for the Na'vi, the film's fictional alien race of sentient blue
humanoid inhabitants of the moon Pandora. Frommer says that his process for creating the language began with
phonetics and
phonology: "The sound system has to be all nailed down first, so that there is consistency in the language". The
morphology,
syntax and
vocabulary followed. Cameron had already created several dozen words that he wanted to incorporate into the new language. That gave Frommer "a sense of what kinds of sounds he had in mind". Cameron also told Frommer that he "wanted the language to be pleasant sounding and appealing to the audience." "When you create a language, you experience the joy of rolling sounds around in your mouth, hearing unusual sounds, playing with the sounds and structural properties of language – it's a process that took about six months for the basics". Frommer also created the
Barsoomian language for the
Disney film
John Carter. ==References==