The first Uni Watch column ran on May 26, 1999, in the
Village Voice and discussed baseball's evolving uniform combinations. In 2003 the column moved from the
Village Voice to
Slate.com. From 2004 to 2019, Uni Watch ran as a regular column on
ESPN.com and was described as a "sports fashion column that helped legitimize mainstream news coverage of everything from wholesale franchise rebranding to tweaks in fonts or piping on uniform sleeves". Lukas owns the rights to the name Uni Watch, and in 2006 launched a separate blog to supplement the material in columns on ESPN.com. In 2019, Lukas had a seven-week stint as staff columnist for
Sports Illustrated with 10 attributed articles about uniforms. After his departure from
Sports Illustrated, he began writing articles for
InsideHook — a digital sports, news, and entertainment publication. Eventually he started writing for
Facebook's
Bulletin, and stopped writing uniform related articles for
InsideHook. In a post on Uni-Watch, he said that he'd leave the site and turn it over to Phil Hecken, on May 26, 2024, which is also Uni-Watch's 25th anniversary. On October 31, 2025, Lukas announced the closing of the site, citing "a perfect storm of negative developments". The site went offline on March 26th, 2026. ==Other projects==