Born in
São Paulo, Paulo Soares began his career at age 15, in 1978, at Rádio Clube de Araras, in
Araras, city in the interior of
São Paulo. From there, he moved on to several other radio stations in Brazil until arriving, in 1983, at , in the state capital.
Rádio Record, Gazeta again, , , and followed, in a long period lasting until 2012. Paulo made his TV debut in 1983 on
Gazeta, later moving on to
Record and
Cultura, and in 1994 to Esportes, which was the embryo of
ESPN in Brazil, founded in 1995. On TV, his main work was the of the American program
SportsCenter, where he shared the panel with journalist , who died in 2024. "Amigão” and Antero Greco has hosted
SportsCenter for over 20 years, since the program's initial phase in 2001 on ESPN, created in 2000 during the coverage of the
Sydney Olympics. Still at ESPN, in addition to his work as a narrator, he hosted programs that became references in Brazilian sports journalism, such as ''
, Bola da Vez
, and Dueto''. His last television appearance was in 2024, in an ESPN tribute to Antero Greco. According to journalist Gabriel Vaquer of
Folha de S. Paulo newspaper, after his last appearance, he spoke frequently with ESPN colleagues and always stated that his goal was to return to host SportsCenter. Paulo had been battling several health problems for years, including a spinal problem, and
suffered multiple organ failure. He had been hospitalized at the
Sírio-Libanês Hospital, in São Paulo, since April 2025, where he died. His body was laid out at the Funeral Home, in the
Bela Vista neighborhood, in São Paulo. == Personal life ==