Pay what you can

Giving buyers the ability and freedom to decide what they are willing to pay for can be very successful, this eliminates the issues of conservative pricing. Buyers are attracted to the fact they are not obligated to pay a certain price for a product, this eliminates all issues of an item becoming overpriced in the consumer's eyes, the customer can then make their own judgment on what the product is actually worth. == Advantages ==

• Entices members of the public to engage with the business or organization (potential future customers). • Attracts a large number of potential customers from friends and families of current customers (word of mouth). • Great way of free market research and immediate feedback for the business or organization. For example, if a private bookshop was selling its own published books and the customer valued it at £10 ($15) rather than say £4 ($6.15) and was willing to pay that, this would display positive feedback for the company. The organisation could then use this information for personal statistics and data. • No barriers to entry, allowing customers to try the product or service for nothing. • Differentiates the business from other competitors - a unique selling point. == Examples ==

• A Place at the Table • American Museum of Natural History • Grace Ndiritu - COVERSLUT© fashion project • FC United of Manchester's Season Ticket policy • Freeware Applications • Humble Bundle • In Rainbows – An album by Radiohead • Lentil as Anything • One World Cafe • Panera Cares community cafés • Paste Magazine • Pink Peacock café • SAME Cafe • A Little Cabin in the Alps == See also ==