In 1945, the Assibe Brothers founded "Malharia Cambuci SA", a company of clothing for men and women in São Paulo. In 1970, the company created the brand "Penalty," launching products for the
football market. In the 1980s, Penalty became the largest Brazilian manufacturer of soccer balls. During this period, Penalty acquired the manufacturing rights for
Asics shoes and
Wilson tennis racquets. During the 1990s, the Brazilian football teams of
São Paulo and
Grêmio wore uniforms by Penalty. In 1998, the brand expanded its business to
Argentina, opening a filial of the company there and signing deals with some local teams. the football goalkeeper of
Barcelona FC and
Spanish national team, for whom Penalty designed an exclusive boot. == Present sponsorships ==