Penn Fishing manufactures over 220 models of saltwater reels, which have been used to set more than 1,400 IGFA world records. Their primary products include the Senator and Jig Master reels, as well as the Power Stick and Tuna Stick rods. In 2006, Penn’s Torque reel was named the America Sport fishing Association’s
Saltwater Reel of the year. In 2003, the Penn Fishing Reels Company was acquired by rival tackle companies Sea Striker Inc. and Master Fishing Tackle. It was acquired in 2007 by
K2 Sports. Jarden acquired K2 Sports and added Penn Reels to its Pure Fishing portfolio of fishing tackle manufacturers and marketing companies. Newell Brands took control of Pure Fishing when it acquired the Jarden Corporation in April 2016. In January 2019, Penn Reels, together with associated companies forming Pure Fishing, was sold by Newell Brands to Sycamore Partners for $1.3 billion. ==References==