Peppes Pizza is associated with the Norwegian-American married couple Louis Jordan (born 1931) and Anne Jordan (born 1944). He was an insurance agent, but had a desire to find a new livelihood when his family moved to Norway. Anne Jordan suggested pizza because she thought the ingredients would suit the Norwegian taste. Louis Jordan took a job at the pizza restaurant "Pepe Pizzeria" in
Hartford,
Connecticut. There he used his time well and brought with him important knowledge of American pizza. The knowledge and notes from the pizza restaurant were to form the basis for the pizzas he would later launch in Norway. With $10,000 and American pizza recipes, after six months in Norway, he started to realize his goal. His wife Anne followed up on the financial and legal obstacles they encountered along the way. They took over a room at
Solli Plass in
Oslo where
Ben Youcéf had started one of the first international restaurants in Oslo. "Peppes Pizza Pub", as the restaurant was first called, opened its doors for the first time in May 1970.
Development In recent years, Peppes Pizza has expanded beyond Norway and established a presence in other countries, including Sweden, Denmark, and Iceland. ==Foreign locations==