Pepsi NFL Rookie of the Week, sponsored by Pepsi, is an award presented to the top performing rookie players in the National Football League. Each week, a list of nominees is developed, based on exemplary individual statistical performances from that week's games (Thursday–Monday). The weekly winners are then voted on by fans via an online poll at NFL.com and the winners are typically announced on Wednesday or Thursday. At the conclusion of the season five finalists are tallied for the Pepsi NFL Rookie of the Year award.