On June 30, 1998, the artificial sweetener
acesulfame potassium (Ace-K) was approved for use by the
Food and Drug Administration. PepsiCo responded within one hour, announcing the introduction of Pepsi One, which reached store shelves the following October. The original formulation was sweetened with
aspartame and
acesulfame potassium. This new variety was based upon an earlier product (sold in other countries) called
Pepsi Max, but it featured a formula and flavor profile developed specifically for the U.S. market. Before the launch of Pepsi One in 1998, PepsiCo also marketed
Diet Pepsi as having one calorie per serving from that product's launch in 1964 until 1991. The launch of Pepsi One included an advertising campaign featuring the slogan "just one calorie." Subsequently, comedian
Tom Green appeared as the spokesperson in a series of television advertisements that began airing in April 1999. On March 21, 2005, Pepsi-Cola North America announced that it would begin adding
sucralose to a newly reformulated Pepsi ONE in order to create a full-flavor cola taste. In 2015, after its sister product
Diet Pepsi had changed to using sucralose and Ace-K as sweeteners instead of aspartame, Pepsi One was discontinued. == Ingredients ==