In 2013, Perdue was reportedly the third-largest American producer of broilers (chickens for eating) and was estimated as having 7% of the US chicken production market, behind
Pilgrim's Pride and
Tyson Foods. In 2010, the corporate structure of Perdue Farms changed. A holding company, FPP Family Investments, Inc., owned by the Perdue family, became the controlling entity for Perdue Farms. The holding company also owns Perdue AgriBusiness, a grain operation; FPP Business Services, a shared business services company; and Coleman Natural Foods. Other subsidiaries include Heritage Breeders, LLC, which is responsible for developing the breed used by Perdue, and developing other lines of stock for sale to other poultry companies; Venture Milling, which creates proteins for livestock; Perdue Fats and Proteins, LLC, which sells pet and animal feed ingredients; Perdue BioEnergy, LLC, which works in the field of renewable energies; and Perdue AgriRecycle, which converts poultry litter into organic fertilizer products. In 2007, Perdue claimed to removed all human antibiotics from its feed and launched the Harvestland brand, under which it sold products that met the requirements for an "antibiotic-free" label. By 2014, Harvestland had $200 million in sales. In 2014, Perdue claimed to removed all antibiotics (including ionophores, which are antibiotics used in animals to promote growth, prevent disease and lower production costs) from its hatchery, and began using the "antibiotic-free" labels on its Harvestland, Simply Smart and Perfect Portions products. In March 2017, Jim Perdue, chairman of Perdue Farms, announced Randy Day would be promoted from COO to CEO. Day would be the fourth CEO in the company's history. Perdue would remain as the chairman of the board of directors. Day retired as CEO in July 2023, and would be succeeded by Perdue's chief operating officer Kevin McAdams. == Criticisms and controversies==