Person to Person (Mad Men)

In the fall of 1970, Don calls Sally from Utah. Sally tells Don about Betty's cancer diagnosis. She believes Bobby and Gene should stay with Henry Francis after Betty dies. Don implores Betty to have his children live with him; Betty wants them to live with her brother and his wife, stating they need stability that Don cannot provide. In California, Don reunites with Anna Draper's niece Stephanie, who has left her child to be raised with his paternal grandmother. She leaves for an oceanside spiritual retreat, bringing Don with her. Joan receives a business opportunity from Ken Cosgrove, and offers Peggy a partnership in her new film production company. Peggy discusses it with Stan, who tells her that her current job is a better fit, which leads to them arguing. Richard is displeased with Joan's professional ambition and leaves her. Later, Roger visits and tells Joan that his daughter Margaret is now "lost"; he is going to leave his estate to his grandson and Kevin. Roger also intends to marry Marie Calvet. Sally returns home from boarding school. Bobby reveals he knows about Betty's cancer, and that Sally has returned to take care of him and Gene. Stephanie abandons Don after being criticized in group therapy for abandoning her child. Don calls Peggy, who pleads for him to return, insisting McCann Erickson would rehire him. In despair, Don confesses many of his wrongdoings to Peggy before ending the call. Peggy phones Stan to discuss Don's call. Though Peggy is concerned for Don, Stan notes that he has disappeared before and returned. She apologizes for their argument, and Stan tells her he loves her. Peggy realizes she loves him too. He rushes to her office, where they kiss. A counselor at the retreat persuades Don to attend group therapy. Another attendee confesses to feeling unloved and overlooked by his family and colleagues. As he breaks down crying, Don, overcome with emotion, embraces him. Pete, Trudy and Tammy board a Learjet to Wichita. Joan operates her new business from her apartment. Roger and Marie sit in a cafe in Paris. Sally tends to her brothers while Betty smokes a cigarette and reads. While working, Peggy is embraced by Stan. Don meditates at the retreat when a smile comes to his face and the 1971 "Hilltop" television advertisement for Coca-Cola is shown. == Reception ==

Ratings The episode was watched by 3.287 million viewers in its original American broadcast and received a 1.1 rating in the 18–49 demographics. Critical reception The finale received a 92% rating at Rotten Tomatoes with an average score of 8.7 out of 10 based on 52 reviews. The site's consensus reads, "'Person to Person' shoulders the burden of concluding a masterpiece by avoiding predictability while still offering a sweet sendoff for most of Mad Mens main characters." The episode, however, also inspired diverse reactions from critics. Maureen Ryan of The Huffington Post felt that "some past season finales were more satisfying and resonant than the series finale was" but felt the ending for Stan and Peggy was great. Alan Sepinwall of HitFix felt the Stan and Peggy aspect, while "as sappy and wish-fullfillment-y as Mad Men has ever gotten", was "a fair way to end things" for her character. At the same time he expressed concern that Don's ending might well be "a very cynical and dark take on a man I wanted better from." Although Megan Garber of The Atlantic found Don's ending "a pleasant shock". John Teti of The A.V. Club gave the episode a perfect "A" grade. Evan Arnold's brief role as Leonard and his "refrigerator" speech also received notice and praise. Ending interpretation The series finale ends with Don Draper meditating on a hilltop and cuts to the iconic 1971 "Hilltop" television advertisement for Coca-Cola, which leaves viewers to interpret whether Don created the ad. In real life, the ad was created by Bill Backer of McCann Erickson — the agency for which Don works at the time of the finale. Many critics interpret the ending as the commercial having been created by Don, as does actor Jon Hamm. Both McCann Erickson and Coca-Cola interpret that Don created the ad. Series creator and episode writer Matthew Weiner said in an interview after the finale: Weiner also said of the ending: "We leave everybody slightly improved." Accolades Matthew Weiner was nominated for the Primetime Emmy Award for Outstanding Writing for a Drama Series and the episode received four further nominations in technical categories. Both Jon Hamm and Elisabeth Moss submitted this episode in consideration for their Primetime Emmy Award nominations for Outstanding Lead Actor and Outstanding Lead Actress in a Drama Series, respectively. Hamm won the award at the 67th Primetime Emmy Awards ceremony on September 20, 2015, after being nominated eight consecutive times. Weiner was nominated for the Writers Guild of America Award for Television: Episodic Drama for this episode. Weiner was also nominated for the Directors Guild of America Award for Outstanding Directing – Drama Series at the 68th Directors Guild of America Awards. ==References==