Early bids There had been no elite rugby league team in
Perth since the
Western Reds folded in 1997, leaving Perth as the largest Australian city without a team in the NRL competition. Advocates for a Perth-based team had argued it was necessary for the NRL to consider itself a truly national competition. The Reds name was revived in 2006 as the
WA Reds, competing in the third-tier Bundaberg Red Cup (now
Ron Massey Cup) with the intention of eventually fielding an NRL side. The team was rebranded as the
West Coast Pirates in 2012 due to the Reds brand being associated with failure and competed in the
S.G. Ball Cup until the
COVID-19 pandemic prevented them from being able to compete from 2020 onwards. After the end of the Northern Eagles joint venture in 2002, the Bears initially attempted to return to the NRL on the New South Wales Central Coast, but later the bid was expanded to include other regional centres. Other Bears bids included a takeover of the
Gold Coast Titans and a Pasifika bid. A consortium of Western Australian businessmen had indicated they were always prepared to go it alone and resurrect the previous Reds moniker in an effort to get a team back in the top-flight competition as they wanted to ensure the team was under the control and ownership of Western Australia In October 2024, the
Australian Rugby League Commission rejected the Western Bears consortium proposal, stating the $20 million bid fell short of its expectations. In November 2024, the NRL announced it could soon officially announce the Western Bears as the competition's 18th team following urgent talks between ARLC chairman
Peter V'landys and the Western Australian Government. Despite the NRL having rejected a Perth-based consortium's proposal the previous month for falling short of the financial requirements, the NRL held constructive talks with the West Australian Government about an expansion team in Perth. Having previously announced
Papua New Guinea as its eighteenth team, in April 2025, the NRL had originally put negotiations on hold, deciding to postpone the introduction of a 19th team. However, on 24 April 2025, the NRL agreed to a $50 million deal with the Western Australian Government, thereby securing the 2027 return of the Bears. Under the terms of the final agreement with the ARLC, the WA government has committed to spending a total of $85.6 million, including $35 million on grassroots rugby league over the next seven years, with the remaining $50 million consisting of $25 million on content over the next five years, $5.6 million to help with the costs of the new team, and $20 million to be committed to a Centre of Excellence. The WA government will not pay a licence fee, with a promise being made that there will be a likely upgrade of their home ground, the
HBF Park.
Inaugural Preparations It was announced on 6 June 2025, that rugby league immortal and icon
Mal Meninga would become the inaugural coach of the Perth Bears come their debut in 2027. Meninga has agreed to take the reins for at least the 2027 and 2028 seasons, but with the more immediate focus of building the club, and the roster, from the ground up. In late September 2025, it was announced that Australian insurance company
Budget Direct would be the team's first major sponsor, with the deal equating to $1 million. This was also combined with the announcement that the Queensland Cup side
Brisbane Tigers and French rugby league team
Catalans Dragons would also sign partnerships with the team, acting as a funnel to the expansion side. On 1 December 2025,
New Balance was named as the on-and-off field apparel supplier for the club. The Perth Bears are the first NRL club to partner with the global sports brand. On 2 December 2025,
Toby Sexton and
England international
Harry Newman were confirmed as the club's first official signings. On 14 December 2025, the Bears announced their major jersey sponsor would be
Cash Converters, who was originally a major backer for the private Western Bears bid which collapsed in late 2024. The announcement gave a major boost to the Bears financial preparations to join the league, and further strengthened their financial viability. The sponsorship deal is also reminiscent of the Western Reds, which were also sponsored by the company. On 14 January 2026, the Bears formally released the club’s new insignia, showing a roaring Bear in the club’s traditional red and black colours. In April 2026, the club launched the inaugural Perth Bears "Tracks" Academy at the Western Australian Institute of Sport to unearth local junior talent. ==Logo and colours==