After producing many hits for other record companies, PWL launched its own label in
1987 (PWL Records) with the single "
I Just Can't Wait" by
Mandy Smith. After several promos that were eventually licensed to other labels, the next single commercially released on PWL Records (PWL8) was the biggest selling single of 1988: "
I Should Be So Lucky" by
Kylie Minogue. Stock Aitken Waterman also used the label to release material under their own name, including top twenty hit, "Roadblock". As an independent record label, PWL enjoyed number ones with
Australian artists
Kylie Minogue and
Jason Donovan, as well as top ten hits with British artists, such as
Pat and Mick,
The Reynolds Girls, American singer
Sybil Lynch, and Dutch dance group,
2 Unlimited. As a production house, they produced hits for
English artists including,
Hazell Dean,
Rick Astley,
Dead or Alive,
Bananarama,
Sonia,
Brother Beyond,
Samantha Fox and
Mel and Kim, all licensed to other record labels. In the US, PWL America was established in 1989 and specialized primarily in
hip-hop music, launching the careers of MCs
Ed O.G. and
Diamond D. In 1992, it was renamed Chemistry Records Ltd., but it shut its doors in 1993. It was distributed in that territory by
Mercury/
PolyGram Records. In the early 1990s, Pete Waterman formed a new label called PWL International in partnership with
Warner Music; one of the artists that recorded for the label,
Opus III, scored two number ones on
Billboards Dance Club Songs Chart through a US deal with Warner's
EastWest Records. However, with other projects taking up Waterman's time, his involvement in the label decreased, and PWL International Ltd. became the Warner label
Coalition. After PWL International, the record label side of PWE was in operation until the mid 2000s as the label EBUL, run through former labels
Jive Records and
Zomba (now part of
Sony Music Entertainment). EBUL stood for Eastern Bloc Unity Label with Eastern Bloc and Unity being two north west record shops that PWL had taken over. One of the last records that EBUL/PWE released was "
Teenage Life", the British entry for the Eurovision Song Contest 2006, sung by
Daz Sampson. As of March 2017, most of the PWL/PWE catalogue is now distributed by
BMG Rights Management. In November 2023,
BMG Rights Management and PWE released a triple CD and two double vinyl LPs,
PWL Extended: Big Hits and Surprises, containing 24 12" PWL remixes of primarily
Stock Aitken Waterman productions, which was well received. No tracks were licensed from other record companies though acts like
Sigue Sigue Sputnik,
The Blow Monkeys and Agents Aren't Aeroplanes were released on other labels before becoming part of BMG's catalogue. An exclusive
Blu-ray edition was also released via the Super Deluxe Edition website. ==Notable former PWL artists==