Morton's first Hard Rock Cafe opened near
Hyde Park Corner in
London. The chain began global expansion in 1982 when Morton and his partner,
Isaac Tigrett, agreed to develop their own cafes in various cities. Morton (Hard Rock America) opened Hard Rocks in Los Angeles,
San Francisco,
Chicago, and
Houston,
Las Vegas; San Diego, La Jolla, and
Newport Beach, California; Sydney and Melbourne, Australia; Honolulu and Maui, Hawaii; among others. In 1995, The
Rank Organisation (now
The Rank Group) acquired the cafes owned by Morton, but Morton retained the
Hard Rock Hotel & Casino in
Las Vegas. In May 2006, Morton sold the Hard Rock Hotel & Casino in Las Vegas to New York-based
Morgans Hotel Group. The sale included the rights to the
Hard Rock Hotel brand
West of the Mississippi River which includes Texas, California, Australia and Vancouver, British Columbia. Morton later founded Morton's Restaurant in Los Angeles. == Personal life ==