After college, Murray decided to pursue a career in marketing, working at advertising firms
Young & Rubicam and Bates USA. In 1995, Murray joined the
National Football League, eventually becoming SVP of business and content development and SVP of global brand partnerships. In 2009, he left the NFL to join talent agency
William Morris Endeavor as EVP of marketing & new business. In 2012, Murray left to co-found
sports marketing firm Insignia Sports, where he served as CEO. In 2014, Murray left the agency, which was sold to RSE Ventures, a
private investment fund run by
Miami Dolphins owner
Stephen Ross and former
New York Jets executive Matt Higgins. Murray went to
sports apparel company
Under Armour, after being recruited by CEO
Kevin Plank, where he became the brand’s first VP of global brand and sports marketing. At Under Armour, Murray was responsible for signing deals with
Stephen Curry and
Clayton Kershaw. In January 2018, Murray was appointed CEO of the Professional Fighters League. Since his appointment, he has increased the audience and viewership of PFL and signed brand partnerships with companies like
Anheuser-Busch,
Geico,
DraftKings, and the
US Marines and with streaming partnerships with
ESPN and
NBC Sports Group. On January 28, 2026, the
Professional Bowlers Association (PBA) and its parent company
Lucky Strike Entertainment Corporation announced that Murray had been hired as of CEO and Head of Media for the PBA. ==Personal life==