The Moscato Bianco grape (also known as Muscat Blanc à Petits Grains) has long been found in the Piedmont and, along with
Nebbiolo, may be one of the oldest grapes in the region. However, the production of sparkling Asti from Moscato Bianco is a relatively recent product. The first sparkling Asti is believed to have been produced around 1870 by Carlo Gancia who studied the
Champagne method used to produce the notable wine in the
Champagne wine region of
France. Producing his wine in the town of
Canelli along the river
Belbo, the wine grew in such popularity that Moscato Bianco developed the
synonym of
Muscat Canelli that is still seen on
wine labels today. After
World War II, Asti saw an uptick in popularity in the United States as returning soldiers from the war brought their taste for the light, sweet wine home with them. The increasing demand saw many producers turn to
bulk wine production using the
Charmat method, which makes the wine sparkling through a closed fermentation in a tank rather than a secondary fermentation the individual bottle as in
Champagne and
Cava. The large amounts of exported Asti (then known as
Asti Spumante) that hit the export market (to both the United States as well as the United Kingdom) garnered a poor reputation for being what wine expert
Karen MacNeil describes as "a noxiously sweet poor man's Champagne." Remnants of this reputation remained attached to the name Asti Spumante for much of the 20th century. When the wine was promoted to DOCG status in 1993, producers sought to distinguish themselves from that reputation and dropped the use of
Spumante altogether in favor of the shortened Asti name. Along with the name change came a change in style, with several producers creating more modern styles of Asti that are less sweet and have more ripe fruit flavors. ==Production zone==