In the same year, Townend moved to
Huntington Beach, California to serve as America's National Team coach and executive director. During his tenure, he coached many future world tour contenders including three-time world champion
Tom Curren. He also coached the Americans to a win at the World Amateur Championships. By 1984, Townend had begun working for
Surfing Magazine, eventually moving up to associate publisher and advertising director. This led to a position as marketing director for Rusty surf wear in 1999. He also got a job as the voice for
Prime Ticket and
ESPN as a colour commentator for the Association of Surfing Professionals World Championship Tour and the Bud Pro Surfing Tour. Townend was president of the Surf Industry Manufacturers Association (SIMA) for two years and helped found Surfing America, "an organization that oversees ASP North America and the Fosters Pro Surfing Tour and helps focus amateur surfers towards professional competition". As of 2010, Townend serves on the board of directors for USA Skateboarding with the goal to get skateboarding into the
Olympics and is founder and owner of
ActivEmpire, a company which specializes in action sports brand and media consultancy, coaching, athlete management and promotions. ==Awards==