The 203 was a massive hit in France. In a move which under some conditions might be expected to have encouraged discounting of the predecessor model, the 203 was already depicted and advertised vigorously on the final page of the sales brochure distributed to potential purchasers of the
Peugeot 202 in October 1947, nearly a year before the 203 could be offered for sale. and that year the 203 achieved 34,012 domestic sales, commanding 19.5% of the
French auto-market, where it was second only to the (far smaller and cheaper)
Renault 4CV in terms of unit sales. Home market success was followed by the export of 203s, notably to West Germany. Six years into its production run a growing body of data on second-hand sales became available. In early 1954 it was noted that in France the 203 lost value more slowly than any other French car generally available, thanks to a combination of virtues including a reliable, economical engine, well judged equipment levels including the sun roof, good manoeuvrability helped by an unusually tight turning circle (possible because of its "old-fashioned" rear-wheel drive lay-out), and not withstanding a rather unfriendly gear box which during the summer of 1954 would be replaced by Peugeot's new all-synchromesh "C2" transmission. The strongest domestic manufacturers in the 1950s were
Citroën and
Renault who in the ten years after
1945 concentrated on different areas of the market from Peugeot. The success of the 203 was therefore a tribute both to the excellence of the product and to the absence from its sector, in its early years, of mainstream competitors. A powerful mainstream competitor appeared in 1951 with the launch of the
Simca Aronde, but with the post-war economy finally beginning to experience useful growth there seems to have been ample capacity in the market for both cars. By 1955 when
Panhard gained access to the Citroën dealership network, the 203 was well established in the market place and Peugeot themselves had moved
beyond their one model policy. The 203 nevertheless continued to sell well till the end of the decade. ==The end==