Ford was the first freshman under head basketball coach
Dean Smith to start in his first collegiate basketball game. During the season, he averaged 16.4 points and 5.2 assists per game – both of which were UNC freshman records that would stand for more than 20 years. Ford led UNC to a second-place finish in the Atlantic Coast Conference regular season standings, and then to a championship win over
NC State in the
1975 ACC tournament. This win broke N.C. State's two-year winning streak as ACC champions. Ford averaged 26 points in the tournament and was named tournament MVP – the first freshman in ACC history to achieve that honor. In his sophomore season, Ford averaged 18.6 points and 7.0 assists per game. Ford led UNC to a first-place finish during the ACC regular season and was a first team
All-ACC selection, an honor he would also receive in his junior and senior seasons. He also was a consensus second team
All-American. In his junior season, Ford averaged 18.7 points and 6.6 assists per game In the
1977 ACC tournament, Ford scored 26 points in the championship game against the
Virginia to propel UNC to another conference title. In the
1977 NCAA Division I basketball tournament, Ford helped advance the Tar Heels into the Final Four and all the way to the NCAA Championship Game, despite hyperextending his shooting elbow in the regional semifinal game against
Notre Dame. Ford was named a consensus first team
All-American at the end of the season. In his senior season, Ford averaged 20.8 points and 5.7 assists per game, At the end of the season, Ford repeated as a consensus first-team
All-American and was recognized as the National Player of the Year when he won the USBWA, NABC and Sporting News Player of the Year awards, as well as the
John R. Wooden Award. ==NBA career==