After college, Goldman went to work for
Apple Computer, where he and Erich Ringewald wrote Multifinder (originally called Twitcher) for the
Macintosh operating system.
Steve Perlman and
Bruce Leak were also working for Apple at the time: Steve in the Advanced Technology Group, and Bruce working on
QuickDraw and
QuickTime. All three eventually left Apple, Perlman founding Replay Networks, Phil going to General Magic, and Bruce founding Rocket Science Games. In 1995, the three founded Artemis Research, which became WebTV Networks, Inc., offering a dialup
thin client sold to consumers on the basis of ease-of-use and modest cost. WebTV was literally a
Silicon Valley garage startup, having been founded in half of a storage building for the
Museum of American Heritage on Alma Street in Palo Alto. Two early employees of Artemis who were also from Apple were
Andy Rubin and
Joe Britt, who would be two of the founders of
Danger, Inc. (originally Danger Research). WebTV leveraged their limited startup funds, provided in part by
Microsoft co-founder
Paul Allen, by licensing a reference design for the appliance to
Sony and
Philips. Eventually other companies would also become licensees and WebTV would profit on the monthly service fees. After 22 months, the company was sold to Microsoft for $425 million, with each of the three founders receiving $64 million. Even after the sale of WebTV to Microsoft, the three founders remained in management positions with the company. Goldman left in 2002 to found
MailBlocks, Inc., an e-mail provider using
whitelisting to fight
spam. ==Personal life==