Philly Groove Records was a soul music label started by Stan Watson and Sam Bell in 1967, with noted producer Thom Bell doing A&R. The label's best-known artists were male vocal group the Delfonics and female group First Choice. Both acts enjoyed a run of hits during the late 1960s and early 1970s, especially on the R&B charts. The label also had other artists such as Nat Turner Rebellion and David Lasley. It, along with Philadelphia International Records, was instrumental in establishing the Philadelphia soul sound.