MarketPhoneDog v. Kravitz
Company Profile

PhoneDog v. Kravitz

PhoneDog v. Kravitz, No. 11-03474, was a case in the United States District Court for the Northern District of California about whether Twitter accounts and their passwords could be company property or trade secrets. In this case a mobile device news website PhoneDog sued Noah Kravitz, its former employee, after Kravitz refused to turn over password information for the Twitter account he developed and cultivated during his employment. When Kravitz asked the court to dismiss this case, the court held that Twitter accounts and their passwords could constitute trade secrets and that failure on behalf of the employee to relinquish an account could constitute misuse of a trade secret or "trade secret misappropriation." This case is often cited in arguments for the importance of including clauses about social media account ownership in employment contracts.

Background
PhoneDog is a mobile device news and reviews website that employed Noah Kravitz as a product reviewer and video blogger. Working as a writer for PhoneDog, Noah Kravitz amassed 17,000 followers under the Twitter username @Phonedog_Noah. When he quit his job in October 2010 Kravitz kept his Twitter account and changed its handle to @noahkravitz. PhoneDog ran a farewell video post in which viewers are directed to follow Kravitz via the new @noahkravitz handle. In January 2011, Kravitz began working for a PhoneDog competitor, Technobuffalo, and used his Twitter account as part of his work. ==Claims==
Claims
Kravitz initially filed breach of contract and related claims against PhoneDog in a separate case, claiming his former employer had neglected to pay out his contract after he left. PhoneDog then brought suit with four claims against Kravitz: 1) Misappropriated Trade Secrets; 2) Intentional Interference with Prospective Economic Advantage; 3) Negligent Interference with Prospective Economic Advantage and 4) Conversion. Kravitz responded by asking the court to dismiss the case. Claims (2) and (3) were dismissed then later revised and accepted by the court. ==District Court's opinion==
District Court's opinion
Misappropriation of trade secrets In 2011, PhoneDog sued Kravitz for trade secret misappropriation or misuse of a company trade secret. PhoneDog claimed that Kravitz's Twitter account, particularly the password to the account, was a trade secret, and that his continued use of the account to connect followers to a PhoneDog competitor was misappropriation. The claim for misappropriation of trade secrets is governed by the California Uniform Trade Secrets Act (CUTSA). CUTSA defines a trade secret as "information, including a formula, pattern, compilation, program, device, method, technique, or process, that: 1) Derives independent economic value ... from not being generally known to the public ... and 2) Is the subject of efforts that are reasonable under the circumstances to maintain its secrecy." Interference with prospective economic advantage In the initial filing PhoneDog failed to establish the relationships allegedly compromised by the defendant, as well as the duty owed to PhoneDog by Kravitz; as a result the court did not find merit in these claims and on November 8, 2011, they were dismissed from suit No. C 11-03474 MEJ and PhoneDog was offered an opportunity to revise their claims. On January 8, 2012, PhoneDog submitted a revised set of claims establish that the harmed relationships were: 1) 17,000 Twitter users as well as the merchants; and 2) Kravitz was operating as an agent of PhoneDog in operating the Twitter account and thus had a duty that was not met and thus resulted in negligent interference. The court accepted these revised claims. PhoneDog claimed that Kravitz committed intentional interference with their business (or their "prospective economic advantage") by using confidential information to disrupt their relationship with their customers. "In Korea Supply Co. v. Lockheed Martin Corp., the Supreme Court of California compiled and summarized the elements of the tort as: 1) an economic relationship between the plaintiff and some third party, with the probability of future economic benefit to the plaintiff; 2) the defendant's knowledge of the relationship; 3) intentional acts on the part of the defendant designed to disrupt the relationship; 4) actual disruption of the relationship; and 5) economic harm to the plaintiff approximately caused by the acts of the defendant." The elements of a conversion claim under California law are: "1) ownership of a right to possession of property; 2) wrongful disposition of the property right of another; and 3) damages." Kravitz argued that PhoneDog did not establish that they owned the Twitter account, but the court held that "the nature of [the] claim is at the core of this lawsuit and cannot be determined on the present record." Jurisdiction Kravitz further argued that a federal district court was not the correct venue for the case, because the alleged trade secrets were worth less than $8,000, the minimum limit for a federal court case. He referenced sites like TweetValue and whatsmytwitteraccountworth.com to assess the value of his account. The court rejected Kravitz's claim that the value of the Twitter account was too small to bring a case in federal district court. They said that the value of the Twitter followers was so tied up with other parts of the case that they could not dismiss the case on this basis. ==Outcome==
Outcome
In December 2012, the PhoneDog and Kravitz settled in PhoneDog v. Kravitz, No. 11-03474 (N.D. Cal. January 8, 2013). Although the details of the settlement are confidential, Kravitz continues to use the Twitter handle @noahkravitz. ==Significance==
Significance
Several news sources speculated that this case would clarify who owns a social media account and what elements of a social media account could constitute trade secrets. Numerous legal scholars (and Kravitz himself) have cited this case when arguing that employers should specify who owns work-related social media accounts when employees sign employment contracts. Issues addressed by this case did not go unnoticed by businesses; a correspondent for Fortune reported that employees with policies governing social media use increased from 55% to 69% in the year following this case. California Assembly Bill AB1844 On September 27, 2012, shortly before PhoneDog and Kravitz settled, The effect of AB1844 and its relevance to accounts curated by employees for the employer, remains to be seen; further cases like PhoneDog v. Kravitz will be necessary to establish much needed clarity regarding employer rights in this area of the law. ==See also==
tickerdossier.comtickerdossier.substack.com