One of 10x10's major activities is the sponsorship of public reading rooms in which attendees are invited to sit and browse through a curated selection of works.
10x10 Japanese Photobooks (2012) A pop-up reading room called "10x10 Japanese Photobooks" was presented at the International Center of Photography during the New York Art Book Fair consisting of 100 books selected by 10 experts.
10x10 American Photobooks (2013) A pop-up reading room called "10x10 American Photobooks" was presented at the Tokyo Metropolitan Museum of Photography September 11-October 6, 2013. Again, the project included 100 books selected by 10 experts, as well as a catalog.
CLAP!—10x10 Contemporary Latin American Photobooks (2018) Organized by 10×10 Photobooks, the project launched at the Carnegie Museum of Art in Pittsburgh in May 2016, and traveled to the Aperture Foundation in New York City in November 2016, before concluding at the Museum of Fine Arts, Houston in March 2017. CLAP!, a pop-up reading room, presented 130 contemporary Latin American photobooks from 2000 to 2016, representing a range of exciting innovations in Latin American photography and publication practice. Selected by twelve Latin American specialists, the reading room was a hands-on opportunity for North American audiences to browse a range of recently published books from Latin America that are rarely seen or available in the U.S.
How We See: Photobooks by Women (2018) How We See: Photobooks by Women was a hands-on touring reading room, publication and series of public events featuring a global range of one hundred 21st-century photobooks by women photographers. "In this new photobook anthology and touring exhibition, women take center stage in a tradition that has historically ignored their importance." The accompanying catalog was published in mid-November 2018 with a second printing in February 2019. The publication includes the one hundred photobooks in the reading room, and is supplemented with an additional 100 historical books by women photographers, an annotated history and essays by photographer
Ishiuchi Miyako;
Magnum Foundation Executive Director, Kristen Lubben and Valentina Abenavoli of Akina Books.
How We See : Photobooks by Women received the 2018
AIGA 50 books | 50 Covers Award. and was shortlisted for the Arles Rencontres del la Photographie 2019 Historical Books award.
What They Saw: Historical Photobooks by Women, 1843-1999 (2021) What They Saw: Historical Photobooks by Women, 1843-1999 is a touring reading room launched in May 2022 at
The New York Public Library, award-winning publication and series of public events that "sheds light on compilations created by women from diverse backgrounds, and addresses the lack of access, support and funding for women of color. It is illustrated with photographs of classic bound titles, portfolios, personal albums, unpublished books, zines and scrapbooks, ranging from well-known publications to the more obscure. The associated publication won the Paris Photo-Aperture Foundation Catalogue of the Year Award and the Kraszna-Krausz Photography Book Award" What They Saw: Historical Photobooks by Women, 1843-1999 was named one of
Time Magazines best photobooks of 2021. The What They Saw Reading Room toured to: Enter Enter and the
Rijksmuseum in Amsterdam, Boston Athenaeum, Museo Nacional Centro de Arte Reina Sofia in Madrid and The Getty Museum in Los Angeles. "'There are other books of books, delimited by specific geographic areas or themes,' Yatskevich points out. 'In all of them, the reduced space dedicated to publications signed by women was manifest. This was the data that gave way to our first project: How We See. Photobooks by Women, published in 2018, for which ten curators chose and wrote about 10 women's photobooks. From there we launched this latest publication, in which we have tried to bring to light books that had been relegated to oblivion.'"
Flashpoint! Protest Photography in Print, 1950-Present (2024) Flashpoint! was a reading room exhibition focused on protest photography. The associated publication was shortlisted for the Paris Photo-Aperture Foundation Catalogue of the Year Award. == Publications ==