Traditionally, phulkari garments were part of a girl's wedding
trousseau. Its motifs were expressive of her emotions and the number of phulkari pieces defined the status of the family. According to Blurton (2003), "angular satin-stitch baghs (shawls) and phulkaris (shawls similar to baghs, but less heavily embroidered)" up to 20 pieces would form part of a brides dowry. The items would be gifted by the bride's father, uncles and mother-in-law. Blurton further states that it took many years for the baghs and phulkaris to be embroidered. Traditionally women would begin to embroider the bhagh when their grandsons were born to be give to their future brides. Accordingly, in the past, as soon as a girl was born, mothers and grandmothers would start embroidering Baghs and Phulkaris, which were to be given away at the time of marriage. Depending on the status of the family, the parents would give dowry of 11 to 101 Baghs and Phulkaris. It was also passed from one generation to the next as an heirloom. Poor treatment from the Indian fashion industry has also been partially blamed for its decline. Noting the value of traditional phulkaris, Aryan (1983) collected the garments noting their spectacular artwork. Such efforts to preserve the art of Phulkari has influenced its revival. Pal (1960) states that, despite there being a reduction in the art for the last 50 years in undivided Punjab, girls and women still continued to embroider phulkaris in the then Punjab comprising modern
Punjab, India,
Haryana and parts of
Himachal Pradesh to at least the 1950s. In villages far away from the cities, Phulkaris such as the chope were still given to brides hailing from traditional families. However, he noted a marked loss of interest in the craft as a whole. Phulkaris could be seen hanging on walls using nails, being placed on the ground when religious figures attended villages, being used in the fields to collect crops and being used as rags. Phulkaris were being sold at cheap rates to collectors from overseas who would then sell them at higher rates. Women would give away lighter Phulkaris to servants. Pal believed that the Punjab is a progressive state of India but it did not value its traditional crafts. Renewed interest has only resulted from the refugee crisis after the 1947 partition whereby organisations encouraged women to embroider Phulkaris to make ends meet. would issue a logo or hologram to distinguish the product. Over the years, the Indian and Punjab governments have been working towards promotion of phulkari embroidery, by organizing special training programs, fairs, and exhibitions. formed women self-help groups and cooperatives to sell directly and make more profits. Their products retail at PHULKARI- Punjab Government Emporiums in New Delhi, Chandigarh, Patiala, Kolktata, and Amritsar. The Patiala Handicraft Workshop Cooperative Industrial Society Ltd. (Society for Rural Women Empowerment) founded a Phulkari cluster in 1997. 880 Phulkari artisans are now part of the cluster and over 10,000 women have been trained in Phulkari embroidery. There are several non-profits in Punjab that promote Phulkari to empower women by providing a source of livelihood. The Nabha Foundation launched the Phulkari Traditional Craft Program in 2007 to "empower the marginalized rural woman, generate sustainable home based employment." The Phulkari Makers of Bassi Pathana is a financially independent self-group which evolved from the vocational training initiatives at Mehar Baba Charitable Trust in 2009. Artisan markets like Dilli Haat in New Delhi feature stalls by India several National Award winners like Mrs. Lajwanti Devi from Patiala who was awarded the Rashtrapati Award in 1995 for her embroidery. Phulkari products can also be found at occasional bazaars at Dastkar, at Diwali melas, at the Lota Shop at the National Crafts Museum in New Delhi, the Punjab Handloom Emporium in Ludhiana, and in some private chains like 1469. Garg (2017) in her study of the prevalence of the Phulkari craft in Punjab (India) notes that there are various units set up in Patiala district where mainly women reported that they have been carrying on the work set up by their mothers and grandmothers. The respondents also stated that Phulkari work was particularly carried out after the arrival of refugees in Patiala after 1947 from West Punjab. Some modern fashion designers are incorporating this embroidery into their designs, and its use has spread beyond traditional
salwar kameez and
dupatta to accessories like jackets, handbags, cushion covers, table-mats, shoes, slipper,
juttis, and children's clothes. Phulkaris are now sold online on popular retail and fashion websites and apps and can be found in the homes of Punjabis as well as Indian handloom aficionados. Kaur and Gupta (2016) state that the traditional khaddar material has now been replaced by fine materials such as chiffon and silk for the base. The traditional Pat thread has been replaced by synthetic silk thread. All types of dark and light colours are used. This revival can be used to design the interiors of buildings such as Phulkari style curtains or Phulkari work on lamps to enhance the use of Phulkari. In Pakistan, Madan and Phul (2016) noted that the Phulkari work of the Punjab was revived in
Hazara (of undivided Punjab but now in
Khyber Pakhtunkhwa) on the initiative of an NGO. However, the Phulkaris produced on a commercial level are not of the same quality as the traditional craft. But the revival has helped poor rural families. The biggest challenge to hand-embroidered Phulkaris today is that the market is flooded with relatively inexpensive machine made Phulkaris manufactured in factories in Amritsar and Ludhiana. As consumers become less discerning and as there is improvisation and innovation in machine embroidery, even stalls at Dilli Haat have begun retailing machine made Phulkaris on synthetic fabrics along with high quality hand embroidered Phulkaris. Phulkari embroidery is a painstaking and time-consuming art that strains the eyes, and, as many women work indoors with poor lighting, it leads to the deterioration of their eyesight over time. Relatively low remunerations have made it an economically unviable option for many young women who do not want to take it up as a means of livelihood. There are limited books on Phulkari available online or in bookstores for purchase. The library at Punjabi University, Patiala has extensive reading material on Phulkaris.
Indira Gandhi National Centre for the Arts (IGNCA) acquired a collection of selected phulkari for its archives in 1994. The Textile Gallery at the National Crafts Museum has a very extensive collection of Phulkaris. The Philadelphia Museum of Art has a permanent exhibition featuring Phulkaris from the museum's Jill and Sheldon Bonovitz Collection and contemporary designs by Bollywood celebrity designer Manish Malhotra.
Phulkari chowk In the Punjab, temporary art using flour, called
chowk poorana, is drawn on the floor for ceremonial or decorative purposes. Sometimes chowk poorana is drawn in Punjabi courtyards using flour and colours. The designs drawn are the motifs embroidered on phulkaris. Green is used for the branches and leaves, and white, red and yellow is used for the flowers. Such chowk is called the
phulkari chowk. There are different types of chowk but the starting point is a square made with flour. However, any design can be made within the square such as circles or triangular shapes. Dots are drawn using red
sindoor (
vermilion). ==See also==