Pichai Pituvong is a Thai football coach. He managed Thailand Premier League side BEC Tero Sasana FC in the 2001–02 Premier League season, taking over from Englishman Jason Withe, who had just led the club to the domestic double, the league and cup. Pichai himself led the club to the league title. He duly left the following season being replaced by Attaphol Puspakom.