MarketPicture City, Florida
Company Profile

Picture City, Florida

Picture City was a planned community in Hobe Sound, Florida, intended to be centered around the cinema industry. During the land boom of the 1920s, the Olympia Improvement Company announced elaborate plans for Hobe Sound. Its goal was to create a town, in Greek style, where motion pictures could be produced. Street names bore the Greek theme with names such as Zeus, Saturn, Mercury, Mars, Olympus, Pluto and Athena. For a brief time Hobe Sound was renamed "Picture City" and plans were presented for a movie picture production center, very similar to Hollywood, California. The boom collapsed after the 1928 Okeechobee hurricane and the original name was restored. Street names remained, however, as did the concrete streetlight posts along Dixie Highway.

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