Pierre Cardin SA is a French luxury brand founded by namesake designer Pierre Cardin in 1950. Initially a prestigious fashion house, the brand extended successfully into perfumes and cosmetics in the 60s, added furniture and home decor in 1968, and acquired new products for licensure rapidly during the 1970s. By the late 1970s, his name could be found on over 2,000 products, ranging from bicycle accessories to wine to cookware to home furnishings to heaters to blow dryers. He would continue to add licensees during the following decade, even showing them all together in a four-day event in Beijing in 1983. From 1988 onwards the brand was licensed extensively, and appeared on "wildly nonadjacent products such as baseball caps and cigarettes".