1990s 's first broadcast aired on August 29, 1995, one day after the launch of SBS6. The idea of a programme focused on regional news was attributed to SBS6 founding general director, journalist Fons van Westerloo, and its programme director, Bart in 't Hout. Lacking the resources to develop a full-scale news department to rivalize with the NOS and RTL, Van Westerloo proposed Marck Feller and Jean Mentens, partners of independent production company
Cameo Media, to produce a news programme composed exclusively of regional and local news, featuring reports and voxpops. Feller and Mentens had already conceived the idea eight years before, but the proposal was turned down by existing broadcasters. The show initially aired at 22:00 during its first months on air, however, it was moved to the 22.30 timeslot at the beginning of January 1996. The show's first presenters were Milika Peterzon and Gallyon van Vessem, with
Cilly Dartell and Carine Holties joining soon after. The show had a rocky start, with ratings between 30.000 and 100.000 viewers, which were very low compared to those of its longer-established rivals. In an attempt to increase these figures, an early edition was launched in September, airing initially at 19:50. It was ultimately unsuccessful and it was replaced by a serious newshour to compete with its competitors. However, in the midst of this, the hiring of Albert Verlinde as entertainment reporter, and weatherman Piet Paulusma, as well as its coverage of the 1997
Elfstedentocht, changed the programme's fortunes, and established the show as an alternative to the more serious offers provided by their competitors. Regional TV channels were also given a boost, as often shared content with these stations, which also helped with their ratings. By the summer of 2005, when the show celebrated its tenth anniversary, viewing figures reached its peak, averaging 1.6 million viewers in July and peaking at nearly 2 million viewers in some days. The success of did not go unnoticed by the competition, which created similarly focused programs, such as
5 in het Land, NL Net and
4 in het Land. These programs were unable to catch on the show's popularity, and were later promptly canceled. Its competitors also took elements from the show, which were integrated into their
serious news programmes. In the midst of this, Albert Verlinde left the show in 2001 to join rival RTL, as it prepared to launch a tabloid newsmagazine, but with a different focus to that of . Nevertheless, SBS took in-house the production of the programme in 2001,
2010s In 2011, the new owners of SBS6 (
Sanoma and Talpa) announced a major revamp for the show. This began with the firing of three of the show's longest-tenured presenters, Milika Peterzon, Cilly Dartell and Maureen du Toi, which generated heavy negative publicity. The show gradually downplayed double-headed presentation and the use of voiceovers to narrate stories, with the show's reporters now being responsible for narrating their stories; they also began to appear on screen during their filmed reports. The full relaunch went on-air on September 24, 2012, with double presentation being permanently replaced by a single presenter, and a more fast-paced and journalistic approach. This included RTL reporter Sandra Schuurhof being hired as new main anchor. The
Shownieuws programme also became separated from the overall SBS news service, gaining its own team of presenters and analysts, but still sharing a studio with . The changes proved to be disastrous, as the show lost over 200.000 viewers one year after the relaunch. The show gradually returned to its original presentation style; by mid-August 2013, the show reintroduced double presentation for its early evening edition, with the late edition following suit by December 2014, this time, in preparation for another relaunch, which happened on January 5, 2015. As a result of this, the presentation style went back to a more traditional approach, with the use of a voiceover to narrate stories being brought back.
2020s In June 2020, the show left
Amsterdam and moved to
Talpa Network's headquarters at the
Media Park in
Hilversum. As a result, the show's presentation was refreshed, with new graphics and music, as well as a new virtual reality studio. The show also hired its first male presenters, Maarten Steendam and Wolter Klok; hitherto, the show was well known for having only female newsreaders. The show went back, for a time, to single presentation for its evening edition, only to bring back double-headed presentation by early 2021. Since January 1, 2021, the show also has a morning news service, with 15-minute updates being aired on weekdays from 6:30 and weekends from 7:00. == Format ==