Pinkstinks

Pinkstinks has created a listing of "Pinkstinks Approved" companies providing non-gender-specific play and learning products for children. In 2009 the campaign was reported as urging parents to boycott shops selling pink toys and gifts. John Lewis, Marks and Spencer and Sainsbury's have responded quickly to criticism by Pinkstinks, removing a "girls" label from a pink Playmobil set and a "boys" label from a science kit ==Awards and recognition==

The campaign's founders, Abi and Emma Moore, won an award in the Women Creating Change category at the 2009 Sheila McKechnie Foundation awards. In 2012 Pinkstinks won the Mumsnet Award for Promoting Body Confidence in Children. saying "It's about not funnelling girls into pretty, pretty jobs, but giving them aspirations and challenging them to fulfil their potential". Speaking in the UK Parliament, Lady Morgan, the junior children's minister, said that "it is extremely important that we ensure girls have a chance to play with trucks and trains and wear blue if they look pretty in blue and we shouldn't be defining how young people are looked after by the colour of their toys". The campaign has also been backed by Ed Mayo, author and former UK government adviser on consumer issues, who said: "I feel this colour apartheid is one of the things that sets children on two separate railway tracks. One leads to higher pay, and higher status and one doesn't." According to Mayo, before World War II pink was more usually associated with boys, while blue – traditionally the colour of the Virgin Mary – was linked with girls. ==International impact==

Pinkstinks has attracted attention in other countries and has inspired the setting up of a similar campaign in Germany, set up in 2012 and based in Hamburg-Eimsbüttel. ==See also==