Initial release Upon its release,
Pinocchio received widespread critical acclaim.
Frank S. Nugent of
The New York Times gave the film five out of five stars, saying "
Pinocchio is here at last, is every bit as fine as we had prayed it would be—if not finer—and that it is as gay and clever and delightful a fantasy as any well-behaved youngster or jaded oldster could hope to see."
Time magazine gave the film a positive review, stating "In craftsmanship and delicacy of drawing and coloring, in the articulation of its dozens of characters, in the greater variety and depth of its photographic effects, it tops the high standard
Snow White set. The charm, humor and loving care with which it treats its inanimate characters puts it in a class by itself."
Variety praised the animation as superior to
Snow Whites writing the "[a]nimation is so smooth that cartoon figures carry impression of real persons and settings rather than drawings to onlooker." In summary, they felt
Pinocchio "will stand on [its] own as a substantial piece of entertainment for young and old, providing attention through its perfection in animation and photographic effects.
The Hollywood Reporter wrote "
Pinocchio is entertainment for every one of every age, so completely charming and delightful that there is profound regret when it reaches the final fade-out. Since comparisons will be inevitable, it may as well be said at once that, from a technical standpoint, conception and production, this picture is infinitely superior to
Snow White."
Box office At first,
Pinocchio was not a box-office success. The box office returns from the film's initial release were both below ''Snow White's'' unprecedented success and below studio expectations. Of the film's $2.6 million
negative cost—twice the cost of
Snow White—Disney only recouped $1 million by late 1940, with studio reports of the film's final original box office take varying between $1.4 million and $1.9 million. Animation historian
Michael Barrier notes that
Pinocchio returned rentals of less than one million by September 1940, and in its first public annual report, Walt Disney Productions
charged off a $1 million loss to the film. Barrier relays that a 1947
Pinocchio balance sheet listed total receipts to the studio of $1.4 million. This was primarily due to the fact that
World War II and its aftermath had cut off the European and Asian markets overseas, and hindered the international success of
Pinocchio and other Disney releases during the early and mid-1940s.
Joe Grant recalled Walt Disney being "very, very depressed" about ''Pinocchio's'' initial returns at the box office. The distributor RKO recorded a loss of $94,000 for the film from worldwide rentals of $3,238,000.
Accolades The film was nominated and won two
Academy Awards in
1940 for
Best Original Score and
Best Original Song (for "
When You Wish Upon a Star"), the first Disney film to win either category. To date, only six other Disney films have made this achievement:
Mary Poppins (
1964),
The Little Mermaid (
1989),
Beauty and the Beast (
1991),
Aladdin (
1992),
The Lion King (
1994), and
Pocahontas (
1995).
Reissues With the re-release of
Snow White and the Seven Dwarfs in 1944 came the tradition of re-releasing Disney films every seven to ten years.
Pinocchio was theatrically re-released in 1945, 1954, 1962, 1971, 1978, 1984, and 1992. RKO handled the first two reissues in 1945 and 1954, while Disney itself reissued the film from 1962 on through its
Buena Vista Distribution division. The 1992 re-issue was digitally restored by cleaning and removing scratches from the original negatives one frame at a time, eliminating soundtrack distortions, and revitalizing the color. Despite its initial struggles at the box office, a series of reissues in the years after World War II proved more successful and allowed the film to turn a profit. By 1973, the film had earned rentals of $13 million in the United States and Canada from the initial 1940 release and four reissues. After the 1978 reissue, the rentals had increased to $19.9 million from a total gross of $39 million. The 1984 reissue grossed $26.4 million in the U.S. and Canada, bringing its total gross there to $65.4 million The 1992 reissue grossed $18.9 million in the U.S. and Canada bringing
Pinocchio's lifetime gross to $84.3 million at the U.S. and Canadian box office. The general consensus of the film on the site is "Ambitious, adventurous, and sometimes frightening,
Pinocchio arguably represents the pinnacle of Disney's collected works – it's beautifully crafted and emotionally resonant.". Many film historians consider this to be the film that most closely approaches technical perfection of all the Disney animated features. Film critic
Leonard Maltin said, "with
Pinocchio, Disney reached not only the height of his powers, but the apex of what many critics consider to be the realm of the animated cartoon."
Roger Ebert of the
Chicago Sun-Times awarded the film 4 stars out of 4 and said, "Pinocchio" is a parable for children, and generations have grown up remembering the words "Let your conscience be your guide" and "A lie keeps growing and growing until it's as plain as the nose on your face." The power of the film is generated, I think, because it is really about something. It isn't just a concocted fable or a silly fairy tale, but a narrative with deep archetypal reverberations." Alan Morrison of
Empire Magazine gave the film 4 stars out of 5 and said, "Not up there with the very top echelon of Disney classics, but Pinocchio will still work its magic on younger viewers." In 1994,
Pinocchio was added to the United States
National Film Registry as being deemed "culturally, historically, or aesthetically significant". and in 2005,
Time magazine named it one of the 100 best films of the last 80 years, and then in June 2011 named it the best animated movie of "The 25 All-TIME Best Animated Films". In June 2008, the
American Film Institute revealed its "Ten top Ten"—the best ten films in ten "classic" American film genres—after polling over 1,500 people from the creative community.
Pinocchio was acknowledged as the
second best film in the medium of animation, after
Snow White. It was nominated for the
AFI's 100 Years...100 Movies, and received further nominations for their
Thrills and
Heroes and Villains (Stromboli in the villains category) lists. The song "
When You Wish Upon A Star" ranked number 7 on their
100 Songs list, and the film ranked 38th in the
100 Cheers list. The quote "A lie keeps growing and growing until it's as plain as the nose on your face" was nominated for the
Movie Quotes list, and the film received further nomination in the
AFI's Greatest Movie Musicals list. On June 29, 2018,
Pinocchio was named the 13th best Disney animated film by
IGN. Film critic
Roger Ebert, adding it to his list of "Great Movies", wrote that the movie "isn't just a concocted fable or a silly fairy tale, but a narrative with deep archetypal reverberations." In November 2024,
IndieWire listed it first in its ranking of every Walt Disney Animation Studios film. Writer Christian Blauvelt elaborated: "This is not a film you'll ever fully wrap your head around, never 'solve', never stop finding things to wonder at. It's a singular work of depth and ambition, the kind that all artists would aspire to from the core of their being." == Legacy ==