Pizza Celentano

In August 1998, the first fast food restaurant of the Pizza Celentano brand was opened in Lviv. The pizzeria had a characteristic interior, service system, original recipe. In 1999, after the opening of the second pizzeria in Lviv, two franchise establishments appeared: in Kyiv and Khmelnytsky. In 2018, there are more than 150 restaurants in Ukraine under the Pizza Celentano brand. The chain's 100th restaurant was opened in Kyiv on Mykhailo Kotsyubynskoho Street in July 2007. ==EgoIsty==

In December 2006, the EgoIsty (ЕgoЇсти) loyalty program was launched in all regions of Ukraine. This is a club of loyal customers in which customers receive cumulative discounts, enjoy the privileges provided by partners and organizers of the program. EgoIsty Club combines fast food restaurants "Pizza Celentano", "Potato House", "Cafe Point", and restaurants of Japanese cuisine "Yapi". ==Conflict with Adriano Celentano==

The name "Pizza Celentano" is based on the name of the famous Italian singer and actor - Adriano Celentano. Celentano has repeatedly expressed dissatisfaction with the use of his name for commercial purposes, including this restaurant chain. When the Pizza Celentano chain started opening its establishments in Moldova, Celentano sued the brand for using his name, but lost. The owners of the pizzeria try not to mention the name "Adriano", because the Italian singer has his own registered trademarks - "Clan Celentano" and "Adriano Celentano". ==Advertisement campaigns==

In their free time, couriers paint advertisements on the sidewalks with the help of stencils and white paint. ==References==