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Playgirl

Playgirl is an American magazine that historically featured pictorials of nude and semi-nude men alongside general interest, lifestyle, celebrity journalism, and original fiction. For most of its history, the magazine printed monthly and was marketed mainly to women, though it developed a significant gay male readership.

History
Playgirl magazine was founded in 1973 by Los Angeles-based nightclub owner Douglas Lambert, who'd initially explored creating a men's lifestyle magazine featuring nude women to compete with Hugh Hefner's Playboy. At the suggestion of his wife, and inspired by the success of Helen Gurley Brown's use of male nudes in Cosmopolitan magazine (including a shoot featuring film star Burt Reynolds), Lambert refashioned his idea as a feminist response to Playboy and Penthouse instead. featuring television and film star Lyle Waggoner as centerfold and an interview and nude photoshoot with actor Ryan McDonald. Editorial in the issue included a travel pictorial on Hong Kong, long-form interview with actress Cloris Leachman, original fiction by Jillian Charles, and a guide to selecting artwork for the home. Editorially, the magazine covered hot-button sociopolitical issues like abortion and equal rights for the majority of its print run. In the magazine's first decade, it typically did so via long-form journalism, commentary, and feature interviews from well-regarded staff and freelance writers. and was subsequently acquired by Drake Publishers, Inc. After Drake's acquisition of the title, the restructured magazine began featuring simplified beefcake-style covers (usually highlighting a model from the issue in underwear or speedo-style swimwear), and implemented changes to cut costs and expand readership in an increasingly conservative and less feminist-friendly cultural environment of the late Reagan era. This resulted in substantial reductions in the in-depth, substantive journalism, political and social feminist commentary the magazine was known for, a decrease in non-pictorial pages, and an increase in advertising space. Crescent's experiments in the 1990s with the publication of celebrity nudes acquired from external sources—including art nudes alleged to be actor Antonio Banderas and intrusive paparazzi photos of actor Brad Pitt (both presented as cover stories), proved short-lived after a series of expensive legal losses and settlements with Banderas, Pitt, and others. Actor Leonardo DiCaprio successfully sued to stop publication of photographs taken without his knowledge, and the pressure from Crescent to publish the photos led to the resignation of Editor-in-Chief, Ceslie Armstrong, who called the photographs "an invasion of privacy [that] I can't be associated with." By the 2000s, Crescent had fully repositioned the title as an adult brand, relaunching Playgirl's website as a pay site primarily featuring co-branded hardcore straight pornography, and increasing explicit content in the print magazine. In November 2001, Crescent agreed to pay $30 million in refunds and subsequently changed its name to Blue Horizon Media, Inc. In August 2008, the magazine announced that it would cease publication of its print edition as of the January 2009 issue. Blue Horizon In 2011, Blue Horizon sold the print rights for Playgirl and other titles to Magna Publishing Group, Inc. of Paramus, New Jersey, and the magazine continued to publish as a print title, approximately quarterly, until 2016, when with print subscriptions dwindling to approximately 3,000 the title ceased regular print operations. 2020 relaunch and current era In 2020, new owner Jack Lindley Kuhns, a gay man, revived the title, relaunching the "New Playgirl Magazine" with a special print edition, featuring a pregnant and nude actress Chloe Sevigny on the cover (a nod to both Playgirl's feminist roots and the magazine's early issues, which often featured women on the cover), edited by Skye Parrott. The issue, described by Kuhns as "part political magazine and part art magazine" featured images of nude bodies of all ethnicities and genders, as well as writing about racial injustice, trans empowerment, and body positivity and sold out immediately. Since the 2020 relaunch, the magazine has moved to a regular publishing cycle as an online-only title split across two domains: Playgirl.com, a free site featuring a mix of news, features, and photo essays, and PlaygirlPlus.com, a subscription site where access to the publication's archives and the magazine's traditional "Man of the Month" nude photospread, modernized with additional video and multimedia content, are hosted. Nicole Caldwell, a former editor-in-chief during the magazine's print run, oversees the online iteration in the same capacity. Under the direction Caldwell, Boardman, and production director Daniel McKernan, the brand has refocused on the traditional male physique and art nude composition the magazine is historically known for, incorporating additional video and multi-media content, moving away from the more explicit depictions of the print magazine's final years and reembracing the magazine's roots. Both domains highlight the decades of substantive journalism, commentary, fiction, and pictorials from the magazine's archives, presenting them in newly digitized formats. ==Celebrities and public figures nude in Playgirl==
Celebrities and public figures nude in Playgirl
Many celebrities and public figures have posed nude or semi-nude for Playgirl during the magazine's initial print and digital incarnations, with "posed" defined as appearing as a model for a shoot for the magazine specifically (versus merely appearing clothed and/or shirtless in the magazine or nude in photos acquired from external sources). Playgirl featured the highest number of A-list celebrities in nude photoshoots in the 1970s, in the wake of the American sexual revolution and early feminist positioning of the magazine, and 1980s. Olympian Greg Louganis disclosed in his autobiography that he hadn't wanted to do his shoot, but felt pressured to do as a marketing vehicle (to bolster the heterosexual "heartthrob" appeal of the then-closeted diver). Singer Johnny Mathis, unhappy with the results of his shoot, requested his feature not run (the magazine agreed), while NFL player Bob Chandler, who posed shortly after his team won the Super Bowl, was pleased with his layout, and displayed a framed shot in his home. Actor Marcus Patrick claimed then-editors' use of photos more explicit than agreed cost him his role on the daytime soap opera Days of Our Lives, and singer Urban jokingly called posing pre-superstardom a "career regret", finding the photos, which featured him posing nude and in underwear with his guitar, embarrassing. Conversely, musician Peter Steele expressed strong regret for his unusually explicit shoot, reportedly repulsed by the attention he garnered from gay fans. Others, like straight soap opera actor John Gibson, found the attention from male and female fans equally flattering, with Gibson specifically crediting the positive attention from his Playgirl appearance for his career shift and subsequent success as an actor, model, and dancer. While celebrities and public figures from many walks of life—including the military, circus arts, and politics—have posed nude for Playgirl, the majority of the magazine's high-profile nude models have come from the worlds of film and television acting, professional and world-class athletics (mostly professional baseball, football, and Olympic athletes), and music, including well-known pop, rock, metal, and rap artists. Actor Christopher Atkins once again graced the cover of the July 2025 issue. A new Greg Gorman photoshoot with Atkins was conducted for the issue. == Readership and gay following ==
Readership and gay following
Though the magazine was mainly marketed to heterosexual women, it developed a substantial gay male following. In 2003, then-editor-in-chief Michele Zipp acknowledged the magazine's gay readership, noting "it's 'Entertainment for Women' because there's no other magazine out there that caters to women in the way we do [but]...we love our gay readers as well, and the gay readership [of the magazine] is about 30%." Dirk Shafer, one of the gay men featured, later produced a comic mockumentary titled Man of the Year in which he discussed balancing his own homosexuality with his role as Playgirl's "Man of the Year", a seemingly heterosexual sex symbol. While the magazine always presented its models as heterosexual, openly gay models have appeared in the magazine, including Scott Merritt, ''Playgirl's 30th-anniversary centerfold, who came out publicly in an interview with The Advocat''e. Some models featured over the magazine's print run also posed for gay-focused publications or worked in the gay adult entertainment industry. == Playgirl in popular culture ==
Playgirl in popular culture
• In the 1976 episode "Archies Operation (Part I) of the classic American sitcom All in the Family, lead character Edith Bunker reads Playgirl magazine while her husband Archie stresses over an upcoming surgical procedure. • At the start of the 1980 horror film The Shining, Jack Torrance, played by Jack Nicholson, reads the January 1978 issue of Playgirl while waiting for the tour of the Overlook Hotel to begin. • The third episode of MTV's Jackass season six (airing in 2002) is entitled "Playgirl Pontius" and features cast member Chris Pontius shooting nude photographs for Playgirl magazine. • Cal Naughton Jr, a fictional race car driver played by John C. Reilly in the 2006 film Talladega Nights: The Ballad of Ricky Bobby, reveals he'd previously posed as Mike Honcho for Playgirl • A 2010 "April Fools" episode on Smosh, an American comedy YouTube channel, entitled "Anthony Poses for Playgirl?!" pranked viewers with a fake announcement that one of the channel's co-hosts had posed for the magazine • In the 2019 episode of the sitcom Modern Family, the discovery of Mitchell Pritchett's old Playgirl magazine makes his husband, comically jealous. • During the 2011 season of reality series A List: New York, cast member Austin Armacost shoots test photos and considers posing for Playgirl • The protagonist of the 2017 film Lady Bird, portrayed by Saoirse Ronan, celebrates turning 18 years old by purchasing a Playgirl magazine. • The 2022-2023 television dramedy Minx, followed the creation and running of a Playgirl-like magazine in the mid-1970s (the same time period the real-life magazine was founded) == Other versions ==
Other versions
Playgirl is available in English and has been published in a number of other languages and international English-language editions during its history: • Germany (1978–1980 and 1989–2003) • France (1978) • Australia (1985–88) and as Interlude in 1991 • Netherlands (1987–88) • United Kingdom (1992–93, 2011) • Spain (1992–93) • South Africa (1995) • Brazil (1985) • Russia (2004–09) • Japan (1986–2015) When the Russian version of Playgirl was launched in June 2004, it contained photographs of nude, circumcised American men despite circumcision's being less common outside the U.S., being practiced mainly by Muslims and Jews in Russia. Playgirl UK's brief 2011 relaunch was accompanied by an announcement that it would feature no below-the-waist nudity, and would focus on attractive male celebrities rather than models and pornography actors. It was a failure, and ceased circulation soon after it began. == See also ==
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