Playgirl magazine was founded in 1973 by Los Angeles-based nightclub owner Douglas Lambert, who'd initially explored creating a men's lifestyle magazine featuring nude women to compete with
Hugh Hefner's
Playboy. At the suggestion of his wife, and inspired by the success of
Helen Gurley Brown's use of male nudes in
Cosmopolitan magazine (including a shoot featuring film star
Burt Reynolds), Lambert refashioned his idea as a
feminist response to
Playboy and
Penthouse instead. featuring television and film star
Lyle Waggoner as centerfold and an interview and nude photoshoot with actor
Ryan McDonald. Editorial in the issue included a travel pictorial on
Hong Kong, long-form interview with actress
Cloris Leachman, original fiction by Jillian Charles, and a guide to selecting artwork for the home. Editorially, the magazine covered hot-button sociopolitical issues like abortion and equal rights for the majority of its print run. In the magazine's first decade, it typically did so via long-form journalism, commentary, and feature interviews from well-regarded staff and freelance writers. and was subsequently acquired by Drake Publishers, Inc. After Drake's acquisition of the title, the restructured magazine began featuring simplified beefcake-style covers (usually highlighting a model from the issue in underwear or speedo-style swimwear), and implemented changes to cut costs and expand readership in an increasingly conservative and less feminist-friendly cultural environment of the late
Reagan era. This resulted in substantial reductions in the in-depth, substantive journalism, political and social feminist commentary the magazine was known for, a decrease in non-pictorial pages, and an increase in advertising space. Crescent's experiments in the 1990s with the publication of celebrity nudes acquired from external sources—including art nudes alleged to be actor
Antonio Banderas and intrusive paparazzi photos of actor
Brad Pitt (both presented as cover stories), proved short-lived after a series of expensive legal losses and settlements with Banderas, Pitt, and others. Actor
Leonardo DiCaprio successfully sued to stop publication of photographs taken without his knowledge, and the pressure from Crescent to publish the photos led to the resignation of Editor-in-Chief, Ceslie Armstrong, who called the photographs "an invasion of privacy [that] I can't be associated with." By the 2000s, Crescent had fully repositioned the title as an adult brand, relaunching
Playgirl's website as a pay site primarily featuring co-branded hardcore straight pornography, and increasing explicit content in the print magazine. In November 2001, Crescent agreed to pay $30 million in refunds and subsequently changed its name to Blue Horizon Media, Inc. In August 2008, the magazine announced that it would cease publication of its print edition as of the January 2009 issue.
Blue Horizon In 2011, Blue Horizon sold the print rights for
Playgirl and other titles to
Magna Publishing Group, Inc. of Paramus, New Jersey, and the magazine continued to publish as a print title, approximately quarterly, until 2016, when with print subscriptions dwindling to approximately 3,000 the title ceased regular print operations.
2020 relaunch and current era In 2020, new owner Jack Lindley Kuhns, a gay man, revived the title, relaunching the "New Playgirl Magazine" with a special print edition, featuring a pregnant and nude actress
Chloe Sevigny on the cover (a nod to both
Playgirl's feminist roots and the magazine's early issues, which often featured women on the cover), edited by Skye Parrott. The issue, described by Kuhns as "part political magazine and part art magazine" featured images of nude bodies of all ethnicities and genders, as well as writing about racial injustice, trans empowerment, and body positivity and sold out immediately. Since the 2020 relaunch, the magazine has moved to a regular publishing cycle as an online-only title split across two domains:
Playgirl.com, a free site featuring a mix of news, features, and photo essays, and
PlaygirlPlus.com, a subscription site where access to the publication's archives and the magazine's traditional "Man of the Month" nude photospread, modernized with additional video and multimedia content, are hosted. Nicole Caldwell, a former editor-in-chief during the magazine's print run, oversees the online iteration in the same capacity. Under the direction Caldwell, Boardman, and production director Daniel McKernan, the brand has refocused on the traditional male
physique and
art nude composition the magazine is historically known for, incorporating additional video and multi-media content, moving away from the more explicit depictions of the print magazine's final years and reembracing the magazine's roots. Both domains highlight the decades of substantive journalism, commentary, fiction, and pictorials from the magazine's archives, presenting them in newly digitized formats. ==Celebrities and public figures nude in
Playgirl==