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Plaza Sésamo

Plaza Sésamo is the first international co-production of the educational children's television series Sesame Street. Its first season premiered in Mexico in 1972, and the last season ended in 2018 during the holiday season and the 50th anniversary of Sesame Street, but the show returned in 2020. It has also aired throughout Latin America, to a potential audience of 25 million children in 34 countries. Unlike some of the earliest co-productions, which consisted of dubbed versions of Sesame Street sketches with local language voice-overs, Plaza Sésamo along with Vila Sésamo were actual co-productions. Half of the show was adapted from the American show, and half was original material, created in Mexico by Mexican writers, performers, and producers. The first season consisted of 130 half-hour episodes. The Plaza Sésamo development process was similar to that of the American show. Its goals were developed by local experts in television, child development, and early education during curriculum seminars in Caracas, Venezuela. Sésamo's goals emphasized problem solving and reasoning, and also included perception, symbolic representation, human diversity, and the child's environment. Other goals included community cooperation, family life, nutrition, health, safety, self-esteem, and expressing emotions. Early reading skills were taught through the whole language method. The show's budget for the first and second seasons was approximately US$1.6 million.

Background
A few months after the 1969 debut of Sesame Street on PBS in the US, producers from several countries all around the world approached the Children's Television Workshop (CTW, later Sesame Workshop, or "the Workshop"), the organization responsible for the show's production, to create and produce versions of Sesame Street in their countries. Co-creator Joan Ganz Cooney was approached by German public television officials about a year after the American version debuted. Many years later, Cooney recalled, "To be frank, I was really surprised, because we thought we were creating the quintessential American show. We thought the Muppets were quintessentially American, and it turns out they're the most international characters ever created". She hired former CBS executive Mike Dann, who left commercial television to become her assistant, as a CTW vice-president. One of Dann's tasks was to field offers to produce versions of Sesame Street in other countries. By summer 1970, he had made the first international agreements for what the CTW came to call "co-productions". , in 1985. Cooney was surprised that other countries were interested in producing their own versions of the American show. As of 2006, there were 20 active co-productions. and by the show's 40th anniversary in 2009, they were seen in more than 140 countries. Doreen Carvajal of The New York Times reported that income from the co-productions accounted for US$96 million in 1994. Cole stated, "Children's Television Workshop (CTW) can be regarded as the single largest informal educator of young children in the world". Most of the early international versions were what Cole called "fairly simple", ==Production==
Production
Plaza Sésamo debuted in Mexico on the Televisa network in 1972. Like the American show in the late 1960s, the producers and researchers in Mexico conducted a curriculum seminar in Caracas, Venezuela. The goals they developed, however, were significantly different from the goals developed in the U.S. For example, the Plaza Sésamo team emphasized problem solving and reasoning. Other goals included community cooperation, family life, nutrition, health, safety, self-esteem, and expressing emotions. Abelardo, a giant parrot, Paco, a grouchy green parrot, was based on Oscar the Grouch. Abelardo and Paco were both played by Justo Martinez. 130 half-hour episodes of the show's first season were shot in Mexico City entirely in Spanish, under the control of a Mexican research and production team. About half the show's material was adapted from the American show and dubbed into Spanish, while the other half was produced in Mexico and included animation, live-action films, and studio sequences with human actors and Muppets. A Mexican board of advisers, who set curriculum goals for the show, approved all content, both Mexican and American, something that followed the newly established policies of the CTW. Mexican psychologist Rogelio Diaz-Guerrero was the first chair of the show's advisory board, which was later expanded to include child-development and educators from other Latin American countries, so that Plaza Sésamo could be broadcast throughout Central and South America, including the Dominican Republic and Puerto Rico. The third season, which was filmed in 1983 and consisted of 130 half-hour episodes, The fourth season aired in the U.S. because of the large population of Spanish-speakers in the country; it was the first time an original co-production was shown in the U.S. As Gary Knell, an executive at the CTW stated, "Our mission is to educate all kids. And the fact is, in the U.S., especially in cities like Los Angeles, there's an enormous number of Spanish-speaking households". The fourth season was test-marketed for American audiences in April on PBS and Univision stations in Miami, Dallas–Fort Worth, and Los Angeles. The test-run was successful, so PBS and Univision began airing it nationally in December; it reached 92% of the country's Spanish-speaking households. At first, Plaza Sésamos producers were concerned that the show would be attacked, but The Los Angeles Times reported that "even some staunch opponents of bilingual education concede that Plaza Sésamo has its merits". A stakeholders meeting was convened in Bogotá in October 2012, consisting of interested parties from government and the private sector, and included officials from UNICEF. In 2016, episodes began to debut on HBO Latino, as part of a five-year deal running from January 16, 2016 to July 11, 2020. All songs are left undubbed from English. That same year, Plaza Sésamo (alongside its Brazilian counterpart Vila Sésamo) shortened its name to simply Sésamo and fully moved to Colombia. Three seasons have been produced as of December 2017, with a total of 65 episodes. A fourth season, made exclusively for Azteca 7 debuted on April 27, 2020. The season mostly features dubbed segments from Season 50 of its American counterpart. == Influence ==
Influence
When Plaza Sésamos first season premiered, it was the highest rated TV program ever broadcast in Mexico.  Significant gains were made in several cognitive and perceptual areas by regular viewers, even in subjects that were not taught by the show. Seasons 1 to onwards from Sesame Street were dubbed into Mexican (Latin American) Spanish. In 1995, Parque Plaza Sésamo, a 12-acre theme park based on the show, was opened in Monterrey, Mexico, within the gates of the theme park Parque Fundidora. It is the first theme park of its kind in Mexico. According to a press release announcing its opening, Parque Plaza Sésamo includes water rides, live entertainment, interactive, and educational elements. It is privately owned, with Mexican investments, and features the show's characters, along with the American Sesame Street, via a licensing agreement with Sesame Workshop. The park's focus audience is around northern Mexico and South Texas. On May 18, 2022, the park announced that it would rebrand as Parque Fiesta Aventuras for the 2022 season following a two-year period of closure. The reason for the rebranding was not classified by the park, but is likely that the park terminated its license to use the Plaza Sésamo branding and characters. In 2003, the Pan American Health Organization (PAHO) and the Sesame Workshop collaborated in a program promoting vaccinations. Their promotion reached over 147 million children and adults. In 2007, the Workshop participated in an extensive health promotion in Mexico; they put many of the characters of Plaza Sésamo on milk containers, which were given to schools, with positive messages about nutrition and exercise. Studies showed that the promotion was effective. Children choose healthy food associated with the show's characters, and 68 percent of families exposed to the promotion reported positive changes in their children's nutrition and hygiene habits. In 2009, the Workshop was awarded the "Champion of Health" award by PAHO for its efforts. In response to a flu pandemic in Mexico, various national celebrities appeared in public service announcements with the Plaza Muppets, discussing flu prevention. == Appearances ==
Appearances
Television • 1997; 2017; 2020: "Sesame Street" (with Abelardo Montoya as Big Bird's cousin) • 2002: "''The 76th Annual Macy's Thanksgiving Day Parade''" (with Abelardo Montoya and Lola) (November 28) • 2011-13: Sesame Street Road Safety Campaign (with Pancho) • 2013-17: "¡Despierta América!"; "Dream, Save, Do" (with Bel and Lola) Events • 2003: Sesame Workshop's Annual Benefit Gala (June 4) • 2019: Sesame Street: Road Trip with Abelardo Montoya as Big Bird's cousin as he travels from Mexico to Los Angeles, for material taped for season 50.) Comic Books • 2013: "Sesame Street": (Issue #1, with Bodoque) ==International broadcasting==
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