Bronson abandoned finance to pursue writing, publishing short stories and eventually a
comedic novel based upon his bond trading experiences. This first novel,
Bombardiers (1995), was an international bestseller.
Publishers Weekly reviewed the book saying, "Bronson writes with panache, and while his novel finally lacks the depth of feeling that can distinguish a great satire like
Catch-22, it's a witty and cutting send-up that marks him as a writer with a likely big and bright future." Bronson went on to write articles for
The New York Times Magazine and others, but perhaps became best known for his work in
Wired magazine and other technology-related publications. Then, during the rise of the internet/high tech in the late 1990s, Bronson became a leading chronicler of
Silicon Valley in its heyday, writing two more best sellers. The first,
The First $20 Million Is Always the Hardest, was a novel sending up technology start-ups. The second,
The Nudist on the Late Shift, was a nonfiction portrayal of those who had followed the modern-day gold rush to
Silicon Valley. Bronson's follow-up to
What Should I Do with My Life? is
Why Do I Love These People? For that book, Bronson spent three years researching and interviewing over 700 families. The book tells the stories of about 20 people who have had extraordinary experiences with their families. Partly as a result of the research Bronson did for these two books, he became a columnist for TIME online. His columns frequently draw on his research data to challenge arguments that
American society is on a
moral decline. For example, he argues against the idea that the institution of
marriage has disintegrated from an ideal past filled with stable
nuclear families. He also argues that most young adults who live with their parents are not
slackers, but are working, attending school, and volunteering full-time. With co-author Ashley Merryman, he released a book in September 2009 entitled
NurtureShock: New Thinking About Children. The book discusses theories and scientific aspects of parenting. in 2015, Po joined Attention Span Media, a strategy consulting firm, as Futurist / Contributing Editor, where he worked on the "Future of Sports" and "Future of Medicine" projects. In August 2018, Po joined IndieBio as Strategy Director. ==Published works==